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Surveys · head to head

Jotform vs Northbeam

Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Rated
-
Northbeam logo

Northbeam

Marketing

Marketing intelligence for growth brands

From
$1500/month
Rated
-

The short version

  • Only Jotform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Jotform free tier limited to 5 forms and 100 monthly submissions; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance

Where they differ

Only the attributes on which Jotform and Northbeam actually diverge.

Attributes where Jotform and Northbeam differ
AttributeJotformNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, API
CategorySurveysMarketing
FoundedUnknown2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jotform

Nothing recorded that Northbeam does not also cover.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

What people use each for

The jobs each tool is most often brought in to do.

Jotform

  • Form creation and collectionnot Northbeam
  • Survey distributionnot Northbeam
  • Lead generationnot Northbeam
  • Workflow automationnot Northbeam

Northbeam

  • Marketing attributionnot Jotform
  • Media optimizationnot Jotform
  • Creative testingnot Jotform
  • Budget allocationnot Jotform

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Jotform if

  • You want to start without paying.

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.

Questions people ask

Is Jotform or Northbeam better?
Neither clearly leads. Jotform starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jotform or Northbeam?
Jotform has a free tier; the other does not. Paid plans start at Free for Jotform and $1500/month for Northbeam.
Does Jotform or Northbeam run on more platforms?
Jotform runs on Web. Northbeam runs on Web, API.
Can I use Jotform for free?
Yes. Jotform has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Jotform best used for?
Jotform is most often used for form creation and collection, survey distribution, lead generation, workflow automation. Of those, form creation and collection and survey distribution are not what Northbeam is typically brought in for.
What can Jotform do that Northbeam cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Answered from the vendors’ own pages

Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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