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Software · head to head

Clearbit vs People.ai

Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
People.ai logo

People.ai

Software

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; People.ai pricing per user adds up quickly for large sales teams
  • They diverge on capability: Clearbit covers Company enrichment, People.ai covers Activity capture.

Where they differ

Only the attributes on which Clearbit and People.ai actually diverge.

Attributes where Clearbit and People.ai differ
AttributeClearbitPeople.ai
Starting priceFree$50/month
Free tierYesNo
PlatformsWeb, APIWeb
Founded20152016

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • HubSpot
  • Marketo
  • Segment

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Microsoft Dynamics
  • Slack
  • Zoom

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot People.ai
  • Account targetingnot People.ai
  • Personalizationnot People.ai
  • Lead scoringnot People.ai

People.ai

  • Customer Successnot Clearbit
  • Ai Intelligencenot Clearbit
  • Activity Capturenot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Questions people ask

Is Clearbit or People.ai better?
Neither clearly leads. Clearbit starts at Free and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or People.ai?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $50/month for People.ai.
Does Clearbit or People.ai run on more platforms?
Clearbit runs on Web, API. People.ai runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. People.ai starts at $50/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what People.ai is typically brought in for.
What can Clearbit do that People.ai cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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