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CRM · head to head

Clari vs Scratchpad

Clari logo

Clari

CRM

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite
Scratchpad logo

Scratchpad

CRM

Faster workspace over Salesforce for sales reps to update pipeline, take notes and manage deals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Scratchpad has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clari limited customization; built for specific use cases and cannot make predictions outside core objects; Scratchpad scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • They diverge on capability: Clari covers Forecast management, Scratchpad covers Spreadsheet pipeline views.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Clari and Scratchpad actually diverge.

Attributes where Clari and Scratchpad differ
AttributeClariScratchpad
Starting priceOn requestFree
Pricing modelsubscriptionPer user per month
Free tierNoYes
PlatformsWebWeb, Chrome extension
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • Salesforce
  • Microsoft Dynamics
  • HubSpot

Only in Scratchpad

  • Spreadsheet pipeline views
  • Call recorder and notetaker
  • AI field updates
  • Deal and account agent
  • Hygiene monitor
  • Notes linked to records
  • Custom prompts
  • Kanban and forecast views

What people use each for

The jobs each tool is most often brought in to do.

Clari

  • Revenue forecastingnot Scratchpad
  • Pipeline managementnot Scratchpad
  • Deal inspectionnot Scratchpad
  • Revenue planningnot Scratchpad

Scratchpad

  • A 60-rep Salesforce team whose forecast is unreliable because opportunity fields are updated once a week in a panic before the pipeline callnot Clari
  • A rep who wants to update twenty opportunities in a grid rather than opening twenty Salesforce recordsnot Clari
  • A sales manager wanting stale and incomplete pipeline records flagged automatically instead of chased by emailnot Clari
  • A revenue operations lead trialling AI notetaking that writes back to CRM fields before committing budget, using the free tiernot Clari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Scratchpad

  • Scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • AI credits are metered per user per month at 400 on Solo and 800 on Team, which means heavy notetaking use pushes teams towards Enterprise for capacity rather than for features.
  • There is no proper native mobile application, so representatives who wanted to update records from a car park between meetings are back in a mobile browser.
  • Sync with Salesforce and call processing can lag, and a pipeline view showing yesterday state during a forecast call undermines the exact meeting the tool was bought to improve.
  • It creates a second notes surface alongside native Salesforce notes, so organisations end up with deal history split across two places unless they explicitly ban one of them.

Pricing, plan by plan

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Scratchpad

Free
  • FreeFree
    • Workspace limited to 3 views
    • 10 hours a month of call recording and notetaking
    • AI field updates
  • Solo$19/month
    • Unlimited views with sheets and notes
    • Call recorder and notetaker
    • AI field updates
  • Team$49/month
    • Everything in Solo
    • 800 AI credits per user per month
    • Gong integration
  • Enterprise$undefined/month
    • Unlimited AI credits
    • White-glove agent services included
    • Enterprise security and administration

Which should you pick?

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Choose Scratchpad if

  • You need spreadsheet pipeline views.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want call recorder and notetaker.
Scratchpad review

Questions people ask

Is Clari or Scratchpad better?
Neither clearly leads. Clari starts at On request and Scratchpad at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clari or Scratchpad?
Scratchpad has a free tier; the other does not. Paid plans start at On request for Clari and Free for Scratchpad.
Does Clari or Scratchpad run on more platforms?
Clari runs on Web. Scratchpad runs on Web, Chrome extension.
Can I use Scratchpad for free?
Yes. Scratchpad has a free tier, so you can try it without paying. Clari starts at On request.
What is Clari best used for?
Clari is most often used for revenue forecasting, pipeline management, deal inspection, revenue planning. Of those, revenue forecasting and pipeline management are not what Scratchpad is typically brought in for.
What can Clari do that Scratchpad cannot?
Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Scratchpad covers Spreadsheet pipeline views, Call recorder and notetaker, AI field updates, Deal and account agent.

Answered from the vendors’ own pages

Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Scratchpad: Does Scratchpad work with HubSpot?

No. It is Salesforce-only.

Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

Scratchpad: Is the free plan usable in production?

Yes for an individual: full workspace with three views, 10 hours of recording and 100 AI credits a month. Teams outgrow it on views and credits.

Scratchpad: Does it replace Salesforce licences?

No. Every user still needs their own Salesforce licence; Scratchpad is an interface on top.

Scratchpad: What are AI credits spent on?

Notetaking, summarisation, field update suggestions and agent queries. Enterprise removes the cap.

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