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CRM & Sales · head to head

Clari vs Zoho CRM

Clari logo

Clari

CRM & Sales

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

All industries

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clari limited customization; built for specific use cases and cannot make predictions outside core objects; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Clari covers Forecast management, Zoho CRM covers Lead management.

Where they differ

Only the attributes on which Clari and Zoho CRM actually diverge.

Attributes where Clari and Zoho CRM differ
AttributeClariZoho CRM
Starting priceOn requestFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesAll industries
Founded20121996

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • Salesforce
  • Microsoft Dynamics
  • HubSpot

Only in Zoho CRM

  • Lead management
  • Deal tracking
  • Contact management
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)

What people use each for

The jobs each tool is most often brought in to do.

Clari

  • Revenue forecastingnot Zoho CRM
  • Pipeline managementnot Zoho CRM
  • Deal inspectionnot Zoho CRM
  • Revenue planningnot Zoho CRM

Zoho CRM

  • Sales automationnot Clari
  • Lead managementnot Clari
  • Customer supportnot Clari
  • Marketing automationnot Clari
  • Analytics & reportingnot Clari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want deal tracking.
Zoho CRM review

Questions people ask

Is Clari or Zoho CRM better?
Neither clearly leads. Clari starts at On request and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clari or Zoho CRM?
Zoho CRM has a free tier; the other does not. Paid plans start at On request for Clari and Free for Zoho CRM.
Does Clari or Zoho CRM run on more platforms?
Clari runs on Web. Zoho CRM runs on Web, Ios, Android, Api.
Can I use Zoho CRM for free?
Yes. Zoho CRM has a free tier, so you can try it without paying. Clari starts at On request.
What is Clari best used for?
Clari is most often used for revenue forecasting, pipeline management, deal inspection, revenue planning. Of those, revenue forecasting and pipeline management are not what Zoho CRM is typically brought in for.
What can Clari do that Zoho CRM cannot?
Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Zoho CRM covers Lead management, Deal tracking, Contact management, Sales automation.

Answered from the vendors’ own pages

Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
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