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Nonprofits · head to head

Bonterra vs Google Nonprofit Tools

Bonterra logo

Bonterra

Nonprofits

The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines

From
On request
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: Bonterra covers Case management, Google Nonprofit Tools covers Email and collaboration.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bonterra and Google Nonprofit Tools actually diverge.

Attributes where Bonterra and Google Nonprofit Tools differ
AttributeBonterraGoogle Nonprofit Tools
Starting priceOn requestFree
Pricing modelquotefree
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonterra

  • Case management
  • Fundraising and engagement
  • Corporate grantmaking
  • Employee giving and volunteering
  • Outcomes reporting
  • Impact data connectors

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Bonterra

  • A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot Google Nonprofit Tools
  • A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot Google Nonprofit Tools
  • A large employer running a global employee match and grant disbursement programme across many countriesnot Google Nonprofit Tools
  • A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot Google Nonprofit Tools

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Bonterra
  • Online advertising credits through Google Ad Grantsnot Bonterra
  • YouTube monetization for nonprofit contentnot Bonterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonterra

  • The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
  • Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
  • No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
  • Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
  • Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

Bonterra

On request
  • Bonterra Fundraising and Engagement$undefined/year
    • Donor CRM and email
    • Advocacy and organising tools
    • Priced by contact record count
  • Bonterra Case Management$undefined/year
    • Apricot participant records and assessments
    • Outcomes and funder reporting
    • Priced by user seats and programme count
  • Bonterra Corporate Social Responsibility$undefined/year
    • CyberGrants grant disbursement
    • Employee giving and volunteering
    • Enterprise contract, priced by programme spend

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose Bonterra if

  • You need case management.
  • You work on Web, iOS, Android.
  • You also want fundraising and engagement.
Bonterra review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is Bonterra or Google Nonprofit Tools better?
Neither clearly leads. Bonterra starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonterra or Google Nonprofit Tools?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for Bonterra and Free for Google Nonprofit Tools.
Does Bonterra or Google Nonprofit Tools run on more platforms?
Bonterra runs on Web, iOS, Android. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Bonterra starts at On request.
What is Bonterra best used for?
Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Google Nonprofit Tools is typically brought in for.
What can Bonterra do that Google Nonprofit Tools cannot?
Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics.

Answered from the vendors’ own pages

Bonterra: Is Bonterra a single product?

No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Bonterra: What happened to EveryAction and Apricot?

They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.

Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Bonterra: Does Bonterra publish pricing?

No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.

Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
Bonterra: Should a small nonprofit consider Bonterra?

Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.

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