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Nonprofits · head to head

Google Nonprofit Tools vs Sumac

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Sumac logo

Sumac

Nonprofits

Modular nonprofit CRM that pairs donor management with client case management

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Sumac pricing is not published at all, so a small organisation cannot compare Sumac against per contact priced competitors without committing to a sales process.
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Sumac covers Donor and gift management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and Sumac actually diverge.

Attributes where Google Nonprofit Tools and Sumac differ
AttributeGoogle Nonprofit ToolsSumac
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
PlatformsWeb, IOS, AndroidWeb, Windows
Founded1998Unknown

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Sumac

  • Donor and gift management
  • Case management module
  • Memberships and volunteers
  • Grant management
  • Role based permissions
  • Custom fields and forms

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Sumac
  • Online advertising credits through Google Ad Grantsnot Sumac
  • YouTube monetization for nonprofit contentnot Sumac

Sumac

  • A social service agency that must record client cases and donor gifts without buying two systemsnot Google Nonprofit Tools
  • A charity that wants only donor and grant modules and refuses to pay for an events suite it will not usenot Google Nonprofit Tools
  • A Canadian organisation wanting local support hours and receipting conventionsnot Google Nonprofit Tools
  • An agency replacing a legacy Access or FileMaker database with something supportednot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Sumac

  • Pricing is not published at all, so a small organisation cannot compare Sumac against per contact priced competitors without committing to a sales process.
  • The interface reflects the product's age, and staff arriving from consumer grade software find navigation and data entry slower than in newer CRMs.
  • Holding client case notes and donor records in one database makes permission design a compliance obligation, and a misconfigured role can expose confidential client material to fundraising staff.
  • The integration catalogue is small, so payment, email and accounting connections outside the listed few mean manual export or paid custom work.
  • Modular licensing means the price rises in visible steps as programmes expand, and organisations frequently discover the module they need most was not in the original quote.

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Sumac

On request
  • Sumac$undefined/year
    • Quoted by module selection and organisation size
    • Case management is a separately licensed module
    • Implementation and data migration quoted separately

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Sumac if

  • You need donor and gift management.
  • You work on Web, Windows.
  • You also want case management module.
Sumac review

Questions people ask

Is Google Nonprofit Tools or Sumac better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Sumac at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Sumac?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for Sumac.
Does Google Nonprofit Tools or Sumac run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. Sumac runs on Web, Windows.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Sumac starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what Sumac is typically brought in for.
What can Google Nonprofit Tools do that Sumac cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Sumac covers Donor and gift management, Case management module, Memberships and volunteers, Grant management.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Sumac: Is Sumac the same product as Societ?

The vendor has been moving its products under the Societ brand, so you may see both names for the same platform during a sales cycle.

Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Sumac: Can it handle client case management?

Yes, that is its clearest differentiator among donor CRMs. It is a licensed module, not part of the base product.

Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
Sumac: Is pricing published?

No. It is quoted by module and organisation size, which makes like for like comparison harder than with published per contact products.

Sumac: Does it work for US charities?

Yes, though the vendor is Canadian and its receipting and support conventions are strongest for Canadian organisations.

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