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Nonprofits · head to head

Bonterra vs Salsa CRM

Bonterra logo

Bonterra

Nonprofits

The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines

From
On request
Rated
-
Full reviewWebsite
Salsa CRM logo

Salsa CRM

Nonprofits

Integrated CRM and email marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; Salsa CRM no longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • They diverge on capability: Bonterra covers Case management, Salsa CRM covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bonterra and Salsa CRM actually diverge.

Attributes where Bonterra and Salsa CRM differ
AttributeBonterraSalsa CRM
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
FoundedUnknown2000

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonterra

  • Case management
  • Fundraising and engagement
  • Corporate grantmaking
  • Employee giving and volunteering
  • Outcomes reporting
  • Impact data connectors

Only in Salsa CRM

  • Contact management
  • Email marketing
  • Fundraising tools
  • Advocacy campaigns
  • Analytics
  • Stripe
  • PayPal
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Bonterra

  • A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot Salsa CRM
  • A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot Salsa CRM
  • A large employer running a global employee match and grant disbursement programme across many countriesnot Salsa CRM
  • A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot Salsa CRM

Salsa CRM

  • Business operationsnot Bonterra
  • Productivitynot Bonterra
  • Automationnot Bonterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonterra

  • The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
  • Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
  • No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
  • Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
  • Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.

Salsa CRM

  • No longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • Pricing is not published

Pricing, plan by plan

Bonterra

On request
  • Bonterra Fundraising and Engagement$undefined/year
    • Donor CRM and email
    • Advocacy and organising tools
    • Priced by contact record count
  • Bonterra Case Management$undefined/year
    • Apricot participant records and assessments
    • Outcomes and funder reporting
    • Priced by user seats and programme count
  • Bonterra Corporate Social Responsibility$undefined/year
    • CyberGrants grant disbursement
    • Employee giving and volunteering
    • Enterprise contract, priced by programme spend

Salsa CRM

On request
  • Essential$85/month
    • Contact management
    • Email marketing
  • Advanced$200/month
    • Fundraising tools
    • Advocacy campaigns
    • Reporting

Which should you pick?

Choose Bonterra if

  • You need case management.
  • You work on Web, iOS, Android.
  • You also want fundraising and engagement.
Bonterra review

Choose Salsa CRM if

  • You need contact management.
  • You work on Web, Mobile-responsive.
  • You also want email marketing.
Salsa CRM review

Questions people ask

Is Bonterra or Salsa CRM better?
Neither clearly leads. Bonterra starts at On request and Salsa CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonterra or Salsa CRM?
Bonterra starts at On request and Salsa CRM at On request.
Does Bonterra or Salsa CRM run on more platforms?
Bonterra runs on Web, iOS, Android. Salsa CRM runs on Web, Mobile-responsive.
What is Bonterra best used for?
Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Salsa CRM is typically brought in for.
What can Bonterra do that Salsa CRM cannot?
Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Salsa CRM covers Contact management, Email marketing, Fundraising tools, Advocacy campaigns.

Answered from the vendors’ own pages

Bonterra: Is Bonterra a single product?

No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.

Bonterra: What happened to EveryAction and Apricot?

They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.

Bonterra: Does Bonterra publish pricing?

No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.

Bonterra: Should a small nonprofit consider Bonterra?

Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.

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