Nonprofit & Fundraising · head to head
Constant Contact vs Google Nonprofit Tools

Constant Contact
Nonprofit & Fundraising
Email marketing and event management
- From
- Free
- Rated
- -

Google Nonprofit Tools
Nonprofit & Fundraising
Free Google tools for nonprofits
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Google Nonprofit Tools governmental entities and organizations are not eligible
- They diverge on capability: Constant Contact covers Email marketing, Google Nonprofit Tools covers Email and collaboration.
Where they differ
Only the attributes on which Constant Contact and Google Nonprofit Tools actually diverge.
| Attribute | Constant Contact | Google Nonprofit Tools |
|---|---|---|
| Pricing model | subscription | free |
| Platforms | Web, Mobile-responsive | Web, IOS, Android |
| Founded | 1995 | 1998 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Constant Contact
- Email marketing
- Event management
- Contact management
- Automation
- Salesforce
- Google Analytics
- Mobile-responsive support
Only in Google Nonprofit Tools
- Email and collaboration
- Cloud storage
- Ad Grants
- YouTube
- Search Console
- Google Workspace apps
- IOS support
- Android support
Both cover
- Analytics
- Zapier
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Constant Contact
- Business operationsnot Google Nonprofit Tools
- Productivitynot Google Nonprofit Tools
- Automationnot Google Nonprofit Tools
Google Nonprofit Tools
- Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Constant Contact
- Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Constant Contact
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Constant Contact
- Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)
Google Nonprofit Tools
- Governmental entities and organizations are not eligible
- Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
- Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
- The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
- Eligibility requirements vary by country, and every account must pass verification before access is granted
Pricing, plan by plan
Constant Contact
Free- FreeFree
- Basic email marketing
- Contacts up to 100
- Plus$45/month
- Advanced features
- Event management
- Automation
Google Nonprofit Tools
Free- Nonprofit ProgramFree
- Google Workspace
- Gmail
- Drive
Which should you pick?
Choose Constant Contact if
- You need email marketing.
- You want to start without paying.
- You work on Web, Mobile-responsive.
- You also want event management.
Choose Google Nonprofit Tools if
- You need email and collaboration.
- You want to start without paying.
- You work on Web, IOS, Android.
- You also want cloud storage.
Questions people ask
- Is Constant Contact or Google Nonprofit Tools better?
- Neither clearly leads. Constant Contact starts at Free and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Constant Contact or Google Nonprofit Tools?
- Constant Contact starts at Free and Google Nonprofit Tools at Free.
- Does Constant Contact or Google Nonprofit Tools run on more platforms?
- Constant Contact runs on Web, Mobile-responsive. Google Nonprofit Tools runs on Web, IOS, Android.
- Can I use Constant Contact for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Constant Contact best used for?
- Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Google Nonprofit Tools is typically brought in for.
- What can Constant Contact do that Google Nonprofit Tools cannot?
- Constant Contact covers Email marketing, Event management, Contact management, Automation. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, YouTube. Both handle Analytics, Zapier, Web support.
Related pages
More on Constant Contact
More on Google Nonprofit Tools
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