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Nonprofit & Fundraising · head to head

EveryAction vs Google Nonprofit Tools

EveryAction logo

EveryAction

Nonprofit & Fundraising

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofit & Fundraising

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: EveryAction covers Donor management, Google Nonprofit Tools covers Email and collaboration.

Where they differ

Only the attributes on which EveryAction and Google Nonprofit Tools actually diverge.

Attributes where EveryAction and Google Nonprofit Tools differ
AttributeEveryActionGoogle Nonprofit Tools
Starting priceOn requestFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20071998

Identical on both: user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • IOS support

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Google Nonprofit Tools
  • Productivitynot Google Nonprofit Tools
  • Automationnot Google Nonprofit Tools

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot EveryAction
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is EveryAction or Google Nonprofit Tools better?
Neither clearly leads. EveryAction starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Google Nonprofit Tools?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for EveryAction and Free for Google Nonprofit Tools.
Does EveryAction or Google Nonprofit Tools run on more platforms?
EveryAction runs on Web, Mobile-responsive. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. EveryAction starts at On request.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Google Nonprofit Tools is typically brought in for.
What can EveryAction do that Google Nonprofit Tools cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Zapier, Web support.
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Related pages

More on EveryAction

More on Google Nonprofit Tools

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