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Nonprofit & Fundraising · head to head

Charity Navigator vs Google Nonprofit Tools

Charity Navigator logo

Charity Navigator

Nonprofit & Fundraising

Nonprofit intelligence and rating platform

From
Free
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofit & Fundraising

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: Charity Navigator covers Nonprofit ratings, Google Nonprofit Tools covers Email and collaboration.

Where they differ

Only the attributes on which Charity Navigator and Google Nonprofit Tools actually diverge.

Attributes where Charity Navigator and Google Nonprofit Tools differ
AttributeCharity NavigatorGoogle Nonprofit Tools
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20011998

Identical on both: starting price (Free), pricing model (free), free tier (Yes), user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Charity Navigator

  • Nonprofit ratings
  • Financial analysis
  • Donor reviews
  • Impact metrics
  • Fundraising data
  • GiveWell
  • BBB Wise Giving Alliance
  • Mobile-responsive support

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Charity Navigator

  • Business operationsnot Google Nonprofit Tools
  • Productivitynot Google Nonprofit Tools
  • Automationnot Google Nonprofit Tools

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Charity Navigator
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Charity Navigator

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Charity Navigator

  • Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

Charity Navigator

Free
  • Free ProfileFree
    • Nonprofit profile
    • Ratings
    • Financial data

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose Charity Navigator if

  • You need nonprofit ratings.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want financial analysis.
Charity Navigator review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is Charity Navigator or Google Nonprofit Tools better?
Neither clearly leads. Charity Navigator starts at Free and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Charity Navigator or Google Nonprofit Tools?
Charity Navigator starts at Free and Google Nonprofit Tools at Free.
Does Charity Navigator or Google Nonprofit Tools run on more platforms?
Charity Navigator runs on Web, Mobile-responsive. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Charity Navigator for free?
Both have a free tier, so you can try either at no cost before committing.
What is Charity Navigator best used for?
Charity Navigator is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Google Nonprofit Tools is typically brought in for.
What can Charity Navigator do that Google Nonprofit Tools cannot?
Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Web support.
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Related pages

More on Charity Navigator

More on Google Nonprofit Tools

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