Nonprofits · head to head
Bonterra vs EveryAction

Bonterra
Nonprofits
The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines
- From
- On request
- Rated
- -

EveryAction
Nonprofits
Integrated CRM and digital marketing for nonprofits
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- They diverge on capability: Bonterra covers Case management, EveryAction covers Donor management.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Bonterra and EveryAction actually diverge.
| Attribute | Bonterra | EveryAction |
|---|---|---|
| Pricing model | quote | subscription |
| Platforms | Web, iOS, Android | Web, Mobile-responsive |
| Founded | Unknown | 2007 |
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bonterra
- Case management
- Fundraising and engagement
- Corporate grantmaking
- Employee giving and volunteering
- Outcomes reporting
- Impact data connectors
Only in EveryAction
- Donor management
- Email campaigns
- Digital marketing
- Multi-channel engagement
- Reporting
- Stripe
- PayPal
- Salesforce
What people use each for
The jobs each tool is most often brought in to do.
Bonterra
- A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot EveryAction
- A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot EveryAction
- A large employer running a global employee match and grant disbursement programme across many countriesnot EveryAction
- A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot EveryAction
EveryAction
- Business operationsnot Bonterra
- Productivitynot Bonterra
- Automationnot Bonterra
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bonterra
- The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
- Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
- No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
- Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
- Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.
EveryAction
- Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- Pricing is not published
Pricing, plan by plan
Bonterra
On request- Bonterra Fundraising and Engagement$undefined/year
- Donor CRM and email
- Advocacy and organising tools
- Priced by contact record count
- Bonterra Case Management$undefined/year
- Apricot participant records and assessments
- Outcomes and funder reporting
- Priced by user seats and programme count
- Bonterra Corporate Social Responsibility$undefined/year
- CyberGrants grant disbursement
- Employee giving and volunteering
- Enterprise contract, priced by programme spend
EveryAction
On request- Professional$90/month
- Donor management
- Email campaigns
- EnterpriseFree
- Advanced integrations
- Custom reporting
- Dedicated support
Which should you pick?
Choose Bonterra if
- You need case management.
- You work on Web, iOS, Android.
- You also want fundraising and engagement.
Choose EveryAction if
- You need donor management.
- You work on Web, Mobile-responsive.
- You also want email campaigns.
Questions people ask
- Is Bonterra or EveryAction better?
- Neither clearly leads. Bonterra starts at On request and EveryAction at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bonterra or EveryAction?
- Bonterra starts at On request and EveryAction at On request.
- Does Bonterra or EveryAction run on more platforms?
- Bonterra runs on Web, iOS, Android. EveryAction runs on Web, Mobile-responsive.
- What is Bonterra best used for?
- Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what EveryAction is typically brought in for.
- What can Bonterra do that EveryAction cannot?
- Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement.
Answered from the vendors’ own pages
Bonterra: Is Bonterra a single product?
No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.
Bonterra: What happened to EveryAction and Apricot?
They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.
Bonterra: Does Bonterra publish pricing?
No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.
Bonterra: Should a small nonprofit consider Bonterra?
Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.
Related pages
More on EveryAction
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