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Nonprofit & Fundraising · head to head

Facebook Fundraisers vs Google Nonprofit Tools

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofit & Fundraising

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofit & Fundraising

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Google Nonprofit Tools covers Email and collaboration.

Where they differ

Only the attributes on which Facebook Fundraisers and Google Nonprofit Tools actually diverge.

Attributes where Facebook Fundraisers and Google Nonprofit Tools differ
AttributeFacebook FundraisersGoogle Nonprofit Tools
Pricing modelUnknownfree
Founded20041998

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Both cover

  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Google Nonprofit Tools
  • Productivitynot Google Nonprofit Tools
  • Automationnot Google Nonprofit Tools

Google Nonprofit Tools

  • Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Facebook Fundraisers
  • Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is Facebook Fundraisers or Google Nonprofit Tools better?
Neither clearly leads. Facebook Fundraisers starts at Free and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Google Nonprofit Tools?
Facebook Fundraisers starts at Free and Google Nonprofit Tools at Free.
Does Facebook Fundraisers or Google Nonprofit Tools run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Facebook Fundraisers for free?
Both have a free tier, so you can try either at no cost before committing.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Google Nonprofit Tools is typically brought in for.
What can Facebook Fundraisers do that Google Nonprofit Tools cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Web support, IOS support, Android support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

More on Facebook Fundraisers

More on Google Nonprofit Tools

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