Nonprofits · head to head
Bonterra vs Keela
Bonterra
Nonprofits
The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines
- From
- On request
- Rated
- -
Keela
Nonprofits
Nonprofit CRM and fundraising platform with Canadian tax receipting built in
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
- They diverge on capability: Bonterra covers Case management, Keela covers Donor records and segmentation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Bonterra and Keela actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bonterra
- Case management
- Fundraising and engagement
- Corporate grantmaking
- Employee giving and volunteering
- Outcomes reporting
- Impact data connectors
Only in Keela
- Donor records and segmentation
- CRA and IRS receipting
- Donation forms and pages
- Email and automation
- Grant and pledge tracking
- Reporting dashboards
What people use each for
The jobs each tool is most often brought in to do.
Bonterra
- A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot Keela
- A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot Keela
- A large employer running a global employee match and grant disbursement programme across many countriesnot Keela
- A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot Keela
Keela
- A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Bonterra
- A development team of two to five people replacing spreadsheets and a mailing toolnot Bonterra
- An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Bonterra
- A bilingual charity sending French and English donor communications from one contact listnot Bonterra
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bonterra
- The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
- Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
- No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
- Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
- Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.
Keela
- Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
- The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
- Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
- The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
- Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.
Pricing, plan by plan
Bonterra
On request- Bonterra Fundraising and Engagement$undefined/year
- Donor CRM and email
- Advocacy and organising tools
- Priced by contact record count
- Bonterra Case Management$undefined/year
- Apricot participant records and assessments
- Outcomes and funder reporting
- Priced by user seats and programme count
- Bonterra Corporate Social Responsibility$undefined/year
- CyberGrants grant disbursement
- Employee giving and volunteering
- Enterprise contract, priced by programme spend
Keela
On request- Keela$undefined/month
- Published tiers priced by number of contacts held, not by user seat
- Higher tiers unlock automation, custom fields and additional reporting
- Card processing is charged separately by the payment processor
Which should you pick?
Choose Bonterra if
- You need case management.
- You work on Web, iOS, Android.
- You also want fundraising and engagement.
Choose Keela if
- You need donor records and segmentation.
- You also want cra and irs receipting.
Questions people ask
- Is Bonterra or Keela better?
- Neither clearly leads. Bonterra starts at On request and Keela at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bonterra or Keela?
- Bonterra starts at On request and Keela at On request.
- Does Bonterra or Keela run on more platforms?
- Bonterra runs on Web, iOS, Android. Keela runs on Web.
- What is Bonterra best used for?
- Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Keela is typically brought in for.
- What can Bonterra do that Keela cannot?
- Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation.
Answered from the vendors’ own pages
Bonterra: Is Bonterra a single product?
No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.
Keela: Does Keela issue CRA compliant tax receipts?
Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.
Bonterra: What happened to EveryAction and Apricot?
They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.
Keela: Who owns Keela?
Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.
Bonterra: Does Bonterra publish pricing?
No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.
Keela: Is pricing per user?
No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.
Bonterra: Should a small nonprofit consider Bonterra?
Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.
Keela: Can it replace a fund accounting system?
No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.
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