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Nonprofits · head to head

Bonterra vs Facebook Fundraisers

Bonterra logo

Bonterra

Nonprofits

The rolled-up parent of EveryAction, Apricot, CyberGrants and Network for Good, sold as three product lines

From
On request
Rated
-
Full reviewWebsite
Facebook Fundraisers logo

Facebook Fundraisers

Nonprofits

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bonterra the three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • They diverge on capability: Bonterra covers Case management, Facebook Fundraisers covers Campaign creation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bonterra and Facebook Fundraisers actually diverge.

Attributes where Bonterra and Facebook Fundraisers differ
AttributeBonterraFacebook Fundraisers
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
FoundedUnknown2004

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonterra

  • Case management
  • Fundraising and engagement
  • Corporate grantmaking
  • Employee giving and volunteering
  • Outcomes reporting
  • Impact data connectors

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

What people use each for

The jobs each tool is most often brought in to do.

Bonterra

  • A human services agency that must report participant outcomes to a government funder and cannot do it in a donor CRMnot Facebook Fundraisers
  • A national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor recordnot Facebook Fundraisers
  • A large employer running a global employee match and grant disbursement programme across many countriesnot Facebook Fundraisers
  • A nonprofit consolidating a legacy Salsa or ETO deployment onto a supported product within the same vendornot Facebook Fundraisers

Facebook Fundraisers

  • Business operationsnot Bonterra
  • Productivitynot Bonterra
  • Automationnot Bonterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonterra

  • The three lines are separately acquired codebases, so buying two of them gives you two logins, two support queues and a connector rather than one system.
  • Legacy products absorbed in the roll-up, notably ETO and older Salsa modules, receive limited development while investment goes to flagship products, leaving those customers on a slowly ageing platform.
  • No pricing is published for any line, and quotes vary widely by contact count and negotiation, so benchmarking against competitors requires a full sales cycle.
  • Private equity ownership has produced repeated renewal price increases reported by customers, and the portfolio structure reduces the credibility of threatening to switch since several obvious alternatives are also Bonterra products.
  • Implementation for Case Management is a configuration project measured in months, and agencies routinely underestimate the internal staff time required to define forms and outcome measures.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Pricing, plan by plan

Bonterra

On request
  • Bonterra Fundraising and Engagement$undefined/year
    • Donor CRM and email
    • Advocacy and organising tools
    • Priced by contact record count
  • Bonterra Case Management$undefined/year
    • Apricot participant records and assessments
    • Outcomes and funder reporting
    • Priced by user seats and programme count
  • Bonterra Corporate Social Responsibility$undefined/year
    • CyberGrants grant disbursement
    • Employee giving and volunteering
    • Enterprise contract, priced by programme spend

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Which should you pick?

Choose Bonterra if

  • You need case management.
  • You work on Web, iOS, Android.
  • You also want fundraising and engagement.
Bonterra review

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Questions people ask

Is Bonterra or Facebook Fundraisers better?
Neither clearly leads. Bonterra starts at On request and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonterra or Facebook Fundraisers?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at On request for Bonterra and Free for Facebook Fundraisers.
Does Bonterra or Facebook Fundraisers run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Bonterra starts at On request.
What is Bonterra best used for?
Bonterra is most often used for a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm, a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record, a large employer running a global employee match and grant disbursement programme across many countries, a nonprofit consolidating a legacy salsa or eto deployment onto a supported product within the same vendor. Of those, a human services agency that must report participant outcomes to a government funder and cannot do it in a donor crm and a national advocacy organisation needing high-volume email, action alerts and distributed organising in one donor record are not what Facebook Fundraisers is typically brought in for.
What can Bonterra do that Facebook Fundraisers cannot?
Bonterra covers Case management, Fundraising and engagement, Corporate grantmaking, Employee giving and volunteering. Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking.

Answered from the vendors’ own pages

Bonterra: Is Bonterra a single product?

No. It is three product lines built from separately acquired software. You buy one of them, and integration between them is a connector rather than a shared database.

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Bonterra: What happened to EveryAction and Apricot?

They still exist as the underlying products, rebranded as Bonterra Fundraising and Engagement and Bonterra Case Management respectively.

Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Bonterra: Does Bonterra publish pricing?

No line has published pricing. Fundraising is generally priced by contact record count, case management by seats and programmes.

Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Bonterra: Should a small nonprofit consider Bonterra?

Rarely. The entry price and implementation effort suit organisations with dedicated operations staff; smaller charities are better served by a single-product CRM.

Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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