Softwr

Nonprofits · head to head

Fundraise Up vs Google Nonprofit Tools

Fundraise Up logo

Fundraise Up

Nonprofits

Donation checkout layer that replaces the giving form on an existing nonprofit website

From
On request
Rated
-
Full reviewWebsite
Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fundraise Up the fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.; Google Nonprofit Tools governmental entities and organizations are not eligible
  • They diverge on capability: Fundraise Up covers Embedded donation checkout, Google Nonprofit Tools covers Email and collaboration.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fundraise Up and Google Nonprofit Tools actually diverge.

Attributes where Fundraise Up and Google Nonprofit Tools differ
AttributeFundraise UpGoogle Nonprofit Tools
Starting priceOn requestFree
Pricing modelPercentage of each donationfree
Free tierNoYes
PlatformsWebWeb, IOS, Android
FoundedUnknown1998

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fundraise Up

  • Embedded donation checkout
  • Digital wallet payments
  • Recurring gift upgrade prompts
  • Multi currency and multi language
  • Donor covered fees
  • CRM sync

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Fundraise Up

  • A charity with a working CRM and website that wants to raise online conversion without replatformingnot Google Nonprofit Tools
  • An international organisation needing donors to give in local currency and languagenot Google Nonprofit Tools
  • A campaign pushing one time givers into monthly recurring support at the point of donationnot Google Nonprofit Tools
  • A digital team that can measure conversion before and after and justify a percentage fee with datanot Google Nonprofit Tools

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Fundraise Up
  • Online advertising credits through Google Ad Grantsnot Fundraise Up
  • YouTube monetization for nonprofit contentnot Fundraise Up

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fundraise Up

  • The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
  • Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
  • Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
  • Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Pricing, plan by plan

Fundraise Up

On request
  • Fundraise Up$undefined/year
    • Platform fee taken as a percentage of every donation processed
    • Card processing billed separately on top of the platform fee
    • Optional donor covered fee prompt shifts the cost to the giver rather than removing it

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Which should you pick?

Choose Fundraise Up if

  • You need embedded donation checkout.
  • You also want digital wallet payments.
Fundraise Up review

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Questions people ask

Is Fundraise Up or Google Nonprofit Tools better?
Neither clearly leads. Fundraise Up starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fundraise Up or Google Nonprofit Tools?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for Fundraise Up and Free for Google Nonprofit Tools.
Does Fundraise Up or Google Nonprofit Tools run on more platforms?
Fundraise Up runs on Web. Google Nonprofit Tools runs on Web, IOS, Android.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Fundraise Up starts at On request.
What is Fundraise Up best used for?
Fundraise Up is most often used for a charity with a working crm and website that wants to raise online conversion without replatforming, an international organisation needing donors to give in local currency and language, a campaign pushing one time givers into monthly recurring support at the point of donation, a digital team that can measure conversion before and after and justify a percentage fee with data. Of those, a charity with a working crm and website that wants to raise online conversion without replatforming and an international organisation needing donors to give in local currency and language are not what Google Nonprofit Tools is typically brought in for.
What can Fundraise Up do that Google Nonprofit Tools cannot?
Fundraise Up covers Embedded donation checkout, Digital wallet payments, Recurring gift upgrade prompts, Multi currency and multi language. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics.

Answered from the vendors’ own pages

Fundraise Up: Is Fundraise Up a CRM?

No. It is a donation checkout that syncs into a CRM you already run, so budget for both.

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Fundraise Up: How does it charge?

A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.

Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Fundraise Up: Does the donor covered fee option remove the cost?

It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.

Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
Fundraise Up: What happens to recurring donors if we leave?

Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.

Share

Related pages

More on Fundraise Up

More on Google Nonprofit Tools

Keep looking

Other head to heads