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Nonprofits · head to head

Google Nonprofit Tools vs Salesforce for Nonprofits

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Salesforce for Nonprofits covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and Salesforce for Nonprofits actually diverge.

Attributes where Google Nonprofit Tools and Salesforce for Nonprofits differ
AttributeGoogle Nonprofit ToolsSalesforce for Nonprofits
Pricing modelfreesubscription
Founded19981999

Identical on both: starting price (Free), free tier (Yes), platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Google Analytics
  • Slack

Both cover

  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Salesforce for Nonprofits
  • Online advertising credits through Google Ad Grantsnot Salesforce for Nonprofits
  • YouTube monetization for nonprofit contentnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Google Nonprofit Tools
  • Consolidating donor, grant and program data on the Salesforce platformnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Google Nonprofit Tools or Salesforce for Nonprofits better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Salesforce for Nonprofits?
Google Nonprofit Tools starts at Free and Salesforce for Nonprofits at Free.
Does Google Nonprofit Tools or Salesforce for Nonprofits run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
Can I use Google Nonprofit Tools for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what Salesforce for Nonprofits is typically brought in for.
What can Google Nonprofit Tools do that Salesforce for Nonprofits cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Both handle Web support, IOS support, Android support.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
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Related pages

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