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CRM · head to head

Keap vs Verint

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite
Verint logo

Verint

Customer Support

Enterprise customer engagement and workforce optimisation, taken private by Thoma Bravo and merged with Calabrio

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Verint thoma Bravo took Verint private in November 2025 and is combining it with the directly competing Calabrio, so buyers signing multi-year agreements now cannot know which of the two overlapping product lines survives as the strategic one.
  • They diverge on capability: Keap covers Contact management, Verint covers Workforce management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keap and Verint actually diverge.

Attributes where Keap and Verint differ
AttributeKeapVerint
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Windows
CategoryCRMCustomer Support
Founded2000Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Verint

  • Workforce management
  • Interaction recording
  • Speech and text analytics
  • Quality management
  • CX automation bots
  • Voice of the customer
  • Knowledge management
  • Open platform connectors

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Verint
  • Marketing automationnot Verint
  • Sales pipeline managementnot Verint

Verint

  • A retail bank with 4,000 agents that must record and retain every advised sale under regulatory obligation and evidence retention on demandnot Keap
  • A government service centre running an inherited Avaya estate that needs modern analytics without replacing the telephonynot Keap
  • A multinational insurer forecasting across six sites and three languages where a spreadsheet-based rota has stopped scalingnot Keap
  • An enterprise wanting analytics over one hundred per cent of interactions because sampled quality scoring keeps missing the failure modes that generate complaintsnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Verint

  • Thoma Bravo took Verint private in November 2025 and is combining it with the directly competing Calabrio, so buyers signing multi-year agreements now cannot know which of the two overlapping product lines survives as the strategic one.
  • The catalogue is licensed piece by piece, including individually priced automation bots, so the quoted platform figure is rarely the figure you end up paying once the analytics, recording and bot modules are all in scope.
  • Implementations routinely run six to twelve months and effectively require a partner, which means the first year of a contract is spent paying for software that is not yet delivering.
  • The interface reflects two decades of accumulated enterprise features, and new supervisors need formal training to do things that a mid-market tool exposes in one screen.
  • It is priced and scoped for thousands of agents, so a 300-seat operation gets an enterprise contract, an enterprise implementation and enterprise complexity for a problem a lighter product would solve in weeks.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Verint

On request
  • Verint Open Platform$undefined/year
    • Workforce management and forecasting
    • Compliance recording and quality management
    • Speech and text analytics

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Verint if

  • You need workforce management.
  • You work on Web, Windows.
  • You also want interaction recording.
Verint review

Questions people ask

Is Keap or Verint better?
Neither clearly leads. Keap starts at $29/month and Verint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Verint?
Keap starts at $29/month and Verint at On request.
Does Keap or Verint run on more platforms?
Keap runs on Web, Ios, Android. Verint runs on Web, Windows.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Verint is typically brought in for.
What can Keap do that Verint cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Verint covers Workforce management, Interaction recording, Speech and text analytics, Quality management.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Verint: Who owns Verint now?

Thoma Bravo, which completed a 2 billion US dollar take-private in November 2025 and is combining Verint with its existing portfolio company Calabrio.

Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Verint: Does that affect an existing contract?

Existing contracts continue, but roadmap and product overlap with Calabrio is unresolved. Ask for written commitments on support horizon and migration terms before renewing.

Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Verint: Do I have to replace my telephony?

No. Verint is deliberately platform-agnostic and is commonly deployed over Avaya, Cisco, Genesys and Amazon Connect estates.

Verint: Is pricing published?

No. Verint sells multi-year enterprise agreements quoted per module and per agent, with professional services costed separately.

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