Softwr

CRM · head to head

Bitrix24 vs ServiceNow

Bitrix24 logo

Bitrix24

CRM

All-in-one CRM and business automation platform

From
Free
Free plan
Yes
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Bitrix24 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bitrix24 enterprise pricing scales significantly ($399-7999/month); ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Bitrix24 covers Contact management, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bitrix24 and ServiceNow actually diverge.

Attributes where Bitrix24 and ServiceNow differ
AttributeBitrix24ServiceNow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRMCustomer Support
Founded20122004

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Contact management
  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Zapier

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Both cover

  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales managementnot ServiceNow
  • Project management with Kanban/Ganttnot ServiceNow
  • Team collaboration and chatnot ServiceNow
  • E-commerce integrationnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Bitrix24
  • Digital transformationnot Bitrix24
  • Workflow automationnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • Enterprise pricing scales significantly ($399-7999/month)
  • Monthly billing costs 31% more than annual billing

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • 1-2 users
    • 5GB storage
    • Basic CRM
  • Basic$49/month
    • 5 users
    • 24GB storage
    • Sales pipelines
  • Standard$99/month
    • 50 users
    • 100GB storage
    • Sales automation
  • Professional$199/month
    • 100 users
    • 1TB storage
    • AI-powered sales

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Bitrix24 review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Bitrix24 or ServiceNow better?
Neither clearly leads. Bitrix24 starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or ServiceNow?
Bitrix24 has a free tier; the other does not. Paid plans start at Free for Bitrix24 and On request for ServiceNow.
Does Bitrix24 or ServiceNow run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bitrix24 for free?
Yes. Bitrix24 has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales management, project management with kanban/gantt, team collaboration and chat, e-commerce integration. Of those, crm and sales management and project management with kanban/gantt are not what ServiceNow is typically brought in for.
What can Bitrix24 do that ServiceNow cannot?
Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Bitrix24: How much does Bitrix24 cost?

Bitrix24 offers tiered pricing from free up to $7,999/month for Enterprise. Basic starts at $49/month (annual) or $69/month (monthly) for 5 users, Standard at $99-$144/month for 50 users, Professional at $199-$289/month for 100 users, and Enterprise at $399-7,999/month for up to 10,000 users with up to 30TB storage. Annual billing offers up to 31% savings versus monthly billing.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Bitrix24: Is there a free version of Bitrix24?

Yes, Bitrix24 offers a free plan for 1-2 users with 5GB storage and basic features including CRM, Kanban/Gantt task management, shared calendars, chat, and video calls. No credit card is required.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Bitrix24: What features does Bitrix24's Standard plan add over Basic?

The Standard plan at $99/month (annual) or $144/month (monthly) supports 50 users with 100GB storage and adds sales automation, unlimited leads, invoices, online payments, e-commerce capabilities, and unlimited projects beyond Basic plan features.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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