Softwr

CRM · head to head

Folk vs ServiceNow

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Free plan
Yes
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Folk covers Contact management, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Folk and ServiceNow actually diverge.

Attributes where Folk and ServiceNow differ
AttributeFolkServiceNow
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20202004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot ServiceNow
  • Sales outreachnot ServiceNow
  • Networkingnot ServiceNow
  • Recruitmentnot ServiceNow
  • Investor relationsnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Folk
  • Digital transformationnot Folk
  • Workflow automationnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Folk or ServiceNow better?
Neither clearly leads. Folk starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or ServiceNow?
Folk has a free tier; the other does not. Paid plans start at Free for Folk and On request for ServiceNow.
Does Folk or ServiceNow run on more platforms?
Folk runs on Web. ServiceNow runs on Web, Ios, Android.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what ServiceNow is typically brought in for.
What can Folk do that ServiceNow cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Web support.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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