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Customer Success · head to head

Apttus vs Outreach

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Outreach logo

Outreach

CRM

Sales execution platform for revenue teams

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Outreach pricing not transparent, requiring custom quotes for most implementations
  • They diverge on capability: Apttus covers CPQ, Outreach covers Sales engagement.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Outreach actually diverge.

Attributes where Apttus and Outreach differ
AttributeApttusOutreach
CategoryCustomer SuccessCRM
Founded20062014

Identical on both: starting price ($100/month), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • SAP
  • Oracle

Only in Outreach

  • Sales engagement
  • Conversation intelligence
  • Revenue intelligence
  • Pipeline management
  • Analytics & reporting
  • LinkedIn
  • Zoom
  • Slack

Both cover

  • Salesforce
  • Microsoft Dynamics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Outreach
  • Contract managementnot Outreach
  • Sales enablementnot Outreach

Outreach

  • Sales outreachnot Apttus
  • Pipeline managementnot Apttus
  • Revenue forecastingnot Apttus
  • Team performancenot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Outreach

  • Pricing not transparent, requiring custom quotes for most implementations
  • Complex setup requiring deep Salesforce configuration and customization
  • Primarily designed for enterprise SDR and sales teams, less suitable for small businesses

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Outreach

$100/month
  • Standard$100/month
    • Email sequencing
    • Task management
    • Basic analytics
  • ProfessionalFree
    • All Standard features
    • Conversation intelligence
    • Advanced analytics
  • EnterpriseFree
    • All Professional features
    • Revenue intelligence
    • Custom integrations

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Outreach if

  • You need sales engagement.
  • You also want conversation intelligence.
Outreach review

Questions people ask

Is Apttus or Outreach better?
Neither clearly leads. Apttus starts at $100/month and Outreach at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Outreach?
Apttus starts at $100/month and Outreach at $100/month.
Does Apttus or Outreach run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Outreach is typically brought in for.
What can Apttus do that Outreach cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Outreach covers Sales engagement, Conversation intelligence, Revenue intelligence, Pipeline management. Both handle Salesforce, Microsoft Dynamics, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Outreach: What channels does Outreach support for sales engagement?

Outreach enables outreach across email, phone calls, SMS, and social media with multi-channel sequencing and automated cadences.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Outreach: Does Outreach integrate with Salesforce?

Yes, Outreach deeply integrates with Salesforce to automatically log emails, calls, and tasks back to CRM records, keeping both platforms synchronized.

Source
Outreach: Can Outreach sync with calendar systems?

Yes, Outreach syncs calendar events to Salesforce as Events records, supporting two-way synchronization between Outreach meetings and Salesforce Events.

Source
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