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CRM · head to head

Apollo.io vs Kapture CX

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
Kapture CX logo

Kapture CX

Customer Support

Indian customer experience platform for high-volume contact centres in travel, BFSI and retail

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Kapture CX nothing is published about price, and with three possible billing models a buyer cannot even estimate cost before entering a sales process.
  • They diverge on capability: Apollo.io covers Contact database, Kapture CX covers Omnichannel ticketing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apollo.io and Kapture CX actually diverge.

Attributes where Apollo.io and Kapture CX differ
AttributeApollo.ioKapture CX
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Kapture CX

  • Omnichannel ticketing
  • Vertical configurations
  • AI deflection
  • Agent assist
  • Field service module
  • Knowledge base
  • Analytics
  • Multi-currency billing

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Kapture CX
  • Contact database management for sales teamsnot Kapture CX
  • Email outreach and workflow automationnot Kapture CX

Kapture CX

  • An airline or travel operator whose case volume triples during disruption and who does not want to licence peak-season agent seats all yearnot Apollo.io
  • A bank or insurer needing a support platform configured to regulated case types out of the box rather than built from a blank helpdesknot Apollo.io
  • A consumer durables brand tying warranty tickets to field engineer dispatch in the same systemnot Apollo.io
  • An Indian enterprise wanting local implementation support and rupee contracting rather than a US vendor and a dollar invoicenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Kapture CX

  • Nothing is published about price, and with three possible billing models a buyer cannot even estimate cost before entering a sales process.
  • Interaction-based billing works against you as volume grows and can penalise the very seasonal spikes it is meant to smooth, so the contract needs a cap or a committed volume tier.
  • If AI deflection reduces the interactions you are billed for, the vendor is being paid less for a project succeeding, which is a misalignment worth writing into the agreement.
  • The integration and app ecosystem is much smaller than Zendesk or Freshdesk, so uncommon back-office systems mean custom API work rather than an existing connector.
  • Delivery, support and product knowledge are strongest in Indian business hours, which affects response times for European and American operations running around the clock.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Kapture CX

On request
  • Kapture CX$undefined/year
    • Agent-based, interaction-based or hybrid billing
    • Priced by product modules, user count, interaction volume and AI features
    • Annual and multi-year contracts

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Kapture CX if

  • You need omnichannel ticketing.
  • You work on Web, iOS, Android.
  • You also want vertical configurations.
Kapture CX review

Questions people ask

Is Apollo.io or Kapture CX better?
Neither clearly leads. Apollo.io starts at Free and Kapture CX at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Kapture CX?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Kapture CX.
Does Apollo.io or Kapture CX run on more platforms?
Apollo.io runs on Web. Kapture CX runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Kapture CX starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Kapture CX is typically brought in for.
What can Apollo.io do that Kapture CX cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Kapture CX covers Omnichannel ticketing, Vertical configurations, AI deflection, Agent assist.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Kapture CX: How is Kapture CX priced?

Agent-based, interaction-based or a hybrid of the two, quoted per customer by module, volume and AI features. No rates are published.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Kapture CX: Can I be billed by interaction instead of by seat?

Yes, that is one of the stated models and it is the reason seasonal businesses look at Kapture, though it makes budgeting less predictable.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Kapture CX: Does it include field service?

Yes, dispatch and job tracking are part of the platform, which suits warranty and installation work alongside contact centre support.

Kapture CX: Is it a fit for a small support team?

Not really. It is sold as a configured enterprise deployment with an implementation phase, not a self-serve helpdesk you switch on this afternoon.

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