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Software · head to head

Aircall vs ActiveCampaign

Aircall logo

Aircall

Software

Cloud phone system for modern business

From
$30/month
Rated
-
Full reviewWebsite
ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aircall a minimum of 3 users on the published plans, rising to 25 on the Custom tier; ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • They diverge on capability: Aircall covers Cloud phone, ActiveCampaign covers Contact management.

Where they differ

Only the attributes on which Aircall and ActiveCampaign actually diverge.

Attributes where Aircall and ActiveCampaign differ
AttributeAircallActiveCampaign
Starting price$30/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Ios, Android, DesktopCloud-based SaaS
Founded20142003

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aircall

  • Cloud phone
  • IVR
  • Call routing
  • Power dialer
  • Analytics
  • Call recording
  • Integrations
  • HubSpot

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

Both cover

  • Salesforce
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Aircall

  • Cloud phone system for sales and support teamsnot ActiveCampaign
  • Call routing, IVR and shared numbersnot ActiveCampaign
  • Logging calls against CRM records through integrationsnot ActiveCampaign
  • Power dialling outbound lists on the Professional tiernot ActiveCampaign
  • SMS and MMS alongside voicenot ActiveCampaign

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Aircall
  • Marketing teams needing AI-driven lead scoring and automationnot Aircall

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aircall

  • A minimum of 3 users on the published plans, rising to 25 on the Custom tier
  • Essentials is limited to 3 teams; unlimited teams need Professional
  • Salesforce CTI, the power dialer and advanced analytics all require Professional
  • SSO, API support and an SLA are Custom tier only
  • AI voice and messaging agents are separate add-ons billed per minute or per conversation on top of the seat price

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Pricing, plan by plan

Aircall

$30/month

No published plan breakdown. See the Aircall review.

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Which should you pick?

Choose Aircall if

  • You need cloud phone.
  • You work on Web, Ios, Android, Desktop.
  • You also want ivr.
Aircall review

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Questions people ask

Is Aircall or ActiveCampaign better?
Neither clearly leads. Aircall starts at $30/month and ActiveCampaign at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aircall or ActiveCampaign?
ActiveCampaign has a free tier; the other does not. Paid plans start at $30/month for Aircall and Free for ActiveCampaign.
Does Aircall or ActiveCampaign run on more platforms?
Aircall runs on Web, Ios, Android, Desktop. ActiveCampaign runs on Cloud-based SaaS.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. Aircall starts at $30/month.
What is Aircall best used for?
Aircall is most often used for cloud phone system for sales and support teams, call routing, ivr and shared numbers, logging calls against crm records through integrations, power dialling outbound lists on the professional tier. Of those, cloud phone system for sales and support teams and call routing, ivr and shared numbers are not what ActiveCampaign is typically brought in for.
What can Aircall do that ActiveCampaign cannot?
Aircall covers Cloud phone, IVR, Call routing, Power dialer. ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing. Both handle Salesforce, SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Aircall: What is the minimum cost to start with Aircall?

Aircall requires a 3-license minimum on annual billing, making the real entry price $90 per month ($30 per user times 3 users) for the Essentials plan, not the advertised $30 per user.

Source
Aircall: Does Aircall include AI call features in base plans?

No, AI Voice Agents and AI Assist Pro are separate add-ons billed on top of base plans. The Essentials and Professional plans include call recording and analytics but not AI features.

Source
Aircall: How many countries can I create phone numbers in?

Aircall supports creating local phone numbers in 100 or more countries, enabling businesses to appear local to customers regardless of location.

Source
Aircall: What is Aircall's uptime guarantee?

Aircall guarantees 99.95 percent uptime with seven global data centers and system redundancy on every level.

Source
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Related pages

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