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CRM · head to head

Affinity vs Datorama

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Affinity covers Contact management, Datorama covers Multi-channel data consolidation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Datorama actually diverge.

Attributes where Affinity and Datorama differ
AttributeAffinityDatorama
Starting price$2000/year$1500/month
PlatformsWebWeb, Mobile, Api
CategoryCRMMarketing
Founded20132016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Datorama
  • Automatic capture of email and meeting activity into relationship recordsnot Datorama
  • Finding warm introductions through existing relationship networksnot Datorama
  • Investor relations and fundraising trackingnot Datorama
  • Portfolio company support and reportingnot Datorama

Datorama

  • Marketing analyticsnot Affinity
  • Performance monitoringnot Affinity
  • Campaign analysisnot Affinity
  • ROI measurementnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Affinity or Datorama better?
Neither clearly leads. Affinity starts at $2000/year and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Datorama?
Affinity starts at $2000/year and Datorama at $1500/month.
Does Affinity or Datorama run on more platforms?
Affinity runs on Web. Datorama runs on Web, Mobile, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Datorama is typically brought in for.
What can Affinity do that Datorama cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle SOC2.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
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