Softwr

Marketing & Analytics · head to head

Convert vs Datorama

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing & Analytics

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Convert covers A/B testing, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Convert and Datorama actually diverge.

Attributes where Convert and Datorama differ
AttributeConvertDatorama
Starting price$1000/month$1500/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile, Api
Founded20122016

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Datorama
  • Server-side experimentation and feature flaggingnot Datorama
  • Personalising site content to visitor segmentsnot Datorama

Datorama

  • Marketing analyticsnot Convert
  • Performance monitoringnot Convert
  • Campaign analysisnot Convert
  • ROI measurementnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Convert or Datorama better?
Neither clearly leads. Convert starts at $1000/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Datorama?
Convert starts at $1000/month and Datorama at $1500/month.
Does Convert or Datorama run on more platforms?
Convert runs on Web. Datorama runs on Web, Mobile, Api.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Datorama is typically brought in for.
What can Convert do that Datorama cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Google Analytics.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Convert

More on Datorama

Keep looking

Other head to heads