Is Datorama or Umami better?

Neither clearly leads. Datorama starts at $1500/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Datorama or Umami?

Umami has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for Umami.

Does Datorama or Umami run on more platforms?

Datorama runs on Web, Mobile, Api. Umami runs on Web, Linux.

Can I use Umami for free?

Yes. Umami has a free tier, so you can try it without paying. Datorama starts at $1500/month.

What is Datorama best used for?

Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Umami is typically brought in for.

What can Datorama do that Umami cannot?

Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Marketing · head to head

Datorama vs Umami

Datorama

Marketing

Marketing analytics and insights platform

From: $1500/month
Rated: -

Full review Website

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From: Free
Rated: -

Full review Website

The short version

Only Umami has a free tier, so it costs nothing to try first.
They diverge on capability: Datorama covers Multi-channel data consolidation, Umami covers Cookie-free tracking.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Datorama and Umami actually diverge.

Attributes where Datorama and Umami differ
Attribute	Datorama	Umami
Starting price	$1500/month	Free
Pricing model	subscription	Per month by event count
Free tier	No	Yes
Platforms	Web, Mobile, Api	Web, Linux
Founded	2016	Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

Multi-channel data consolidation
AI-powered insights
Custom dashboards
Automated reporting
Predictive analytics
Data blending
Real-time monitoring
Anomaly detection

Only in Umami

Cookie-free tracking
Self-hosting
Small tracking script
Custom events
Funnels and goals
Multi-site and teams
Public dashboards
API access

What people use each for

The jobs each tool is most often brought in to do.

Datorama

Marketing analyticsnot Umami
Performance monitoringnot Umami
Campaign analysisnot Umami
ROI measurementnot Umami

Umami

A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Datorama
An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Datorama
A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Datorama
A team that wants analytics data in a database they already control so they can query and join it themselvesnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Umami

There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Datorama

$1500/month

Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support

Umami

Free

Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate

Which should you pick?

Choose Datorama if

You need multi-channel data consolidation.
You work on Web, Mobile, Api.
You also want ai-powered insights.

Datorama review

Choose Umami if

You need cookie-free tracking.
You want to start without paying.
You work on Web, Linux.
You also want self-hosting.

Umami review

Questions people ask

Is Datorama or Umami better?: Neither clearly leads. Datorama starts at $1500/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Umami?: Umami has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for Umami.
Does Datorama or Umami run on more platforms?: Datorama runs on Web, Mobile, Api. Umami runs on Web, Linux.
Can I use Umami for free?: Yes. Umami has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Datorama best used for?: Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Umami is typically brought in for.
What can Datorama do that Umami cannot?: Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Datorama vs Umami

Datorama

Umami

The short version

Where they differ

What each one covers

Only in Datorama

Only in Umami

What people use each for

Datorama

Umami

Where each one falls short

Datorama

Umami

Pricing, plan by plan

Datorama

Umami

Which should you pick?

Choose Datorama if

Choose Umami if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Datorama

More on Umami

Keep looking

Other head to heads