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CRM · head to head

Apollo.io vs Datorama

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • They diverge on capability: Apollo.io covers Contact database, Datorama covers Multi-channel data consolidation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Datorama actually diverge.

Attributes where Apollo.io and Datorama differ
AttributeApollo.ioDatorama
Starting priceFree$1500/month
Free tierYesNo
PlatformsWebWeb, Mobile, Api
CategoryCRMMarketing
Founded20202016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Datorama
  • Contact database management for sales teamsnot Datorama
  • Email outreach and workflow automationnot Datorama

Datorama

  • Marketing analyticsnot Apollo.io
  • Performance monitoringnot Apollo.io
  • Campaign analysisnot Apollo.io
  • ROI measurementnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Apollo.io or Datorama better?
Neither clearly leads. Apollo.io starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Datorama?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $1500/month for Datorama.
Does Apollo.io or Datorama run on more platforms?
Apollo.io runs on Web. Datorama runs on Web, Mobile, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Datorama is typically brought in for.
What can Apollo.io do that Datorama cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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Related pages

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