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Marketing · head to head

Adverity vs Affinity

Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Affinity enterprise tier requires custom quote, pricing not transparent
  • They diverge on capability: Adverity covers Data aggregation, Affinity covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adverity and Affinity actually diverge.

Attributes where Adverity and Affinity differ
AttributeAdverityAffinity
Starting price$999/month$2000/year
PlatformsWeb, Api, MobileWeb
CategoryMarketingCRM
Founded20142013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Affinity
  • Transforming and harmonising campaign data across sourcesnot Affinity
  • Monitoring data quality before it reaches reportingnot Affinity
  • Feeding a BI tool or warehouse with marketing datanot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Adverity
  • Automatic capture of email and meeting activity into relationship recordsnot Adverity
  • Finding warm introductions through existing relationship networksnot Adverity
  • Investor relations and fundraising trackingnot Adverity
  • Portfolio company support and reportingnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Questions people ask

Is Adverity or Affinity better?
Neither clearly leads. Adverity starts at $999/month and Affinity at $2000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Affinity?
Adverity starts at $999/month and Affinity at $2000/year.
Does Adverity or Affinity run on more platforms?
Adverity runs on Web, Api, Mobile. Affinity runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Affinity is typically brought in for.
What can Adverity do that Affinity cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle SOC2.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
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