Scheduling & Booking · head to head
Acuity Scheduling vs Apollo.io
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Acuity Scheduling starter tier limited to 1 calendar only; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- They diverge on capability: Acuity Scheduling covers Online booking, Apollo.io covers Contact database.
Where they differ
Only the attributes on which Acuity Scheduling and Apollo.io actually diverge.
| Attribute | Acuity Scheduling | Apollo.io |
|---|---|---|
| Starting price | $16/month | Free |
| Free tier | No | Yes |
| Category | Scheduling & Booking | CRM & Sales |
| Founded | 2003 | 2020 |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Acuity Scheduling
- Online booking
- Appointment types
- Calendar sync
- Payment processing
- Email reminders
- Client self-scheduling
- Packages & memberships
- Timezone detection
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Both cover
- Outlook
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Acuity Scheduling
- Client self-scheduling with automated time zone conversionnot Apollo.io
- HIPAA-compliant scheduling for healthcare practitionersnot Apollo.io
- Multi-location scheduling with multiple staff membersnot Apollo.io
- Membership, package sales, and gift certificate managementnot Apollo.io
Apollo.io
- Lead generationnot Acuity Scheduling
- Prospect researchnot Acuity Scheduling
- Sales automationnot Acuity Scheduling
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Acuity Scheduling
- Starter tier limited to 1 calendar only
- SMS/text reminders, memberships, and gift certificates require Standard or Premium tier
- HIPAA compliance (BAA signature) exclusive to Premium tier at $49/month
- Custom API and CSS access, and Acuity branding removal require Premium tier
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pricing, plan by plan
Acuity Scheduling
$16/monthNo published plan breakdown. See the Acuity Scheduling review.
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Which should you pick?
Choose Acuity Scheduling if
- You need online booking.
- You also want appointment types.
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is Acuity Scheduling or Apollo.io better?
- Neither clearly leads. Acuity Scheduling starts at $16/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Acuity Scheduling or Apollo.io?
- Apollo.io has a free tier; the other does not. Paid plans start at $16/month for Acuity Scheduling and Free for Apollo.io.
- Does Acuity Scheduling or Apollo.io run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. Acuity Scheduling starts at $16/month.
- What is Acuity Scheduling best used for?
- Acuity Scheduling is most often used for client self-scheduling with automated time zone conversion, hipaa-compliant scheduling for healthcare practitioners, multi-location scheduling with multiple staff members, membership, package sales, and gift certificate management. Of those, client self-scheduling with automated time zone conversion and hipaa-compliant scheduling for healthcare practitioners are not what Apollo.io is typically brought in for.
- What can Acuity Scheduling do that Apollo.io cannot?
- Acuity Scheduling covers Online booking, Appointment types, Calendar sync, Payment processing. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Outlook, SOC2.
Related pages
More on Acuity Scheduling
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- Acuity Scheduling vs Clay
- Acuity Scheduling vs Clearbit
- Acuity Scheduling vs Cloze
- Apollo.io vs Calendly
- Apollo.io vs Cal.com
- Apollo.io vs Motion
- Apollo.io vs Appointlet
- Apollo.io vs Appointy
- Apollo.io vs Setmore
- Apollo.io vs 10to8
- Apollo.io vs Booksy
- Apollo.io vs Boulevard
- Apollo.io vs Doodle
- Apollo.io vs Fresha
- Apollo.io vs GlossGenius
- Apollo.io vs Schedulicity
- Apollo.io vs Square Appointments
- Apollo.io vs When2meet
- Apollo.io vs Zenoti
- Apollo.io vs Airbnb
- Apollo.io vs Booker by Mindbody
- Apollo.io vs Outreach
- Apollo.io vs Gong
- Apollo.io vs Seismic
- Apollo.io vs Pipedrive
- Apollo.io vs HubSpot
- Apollo.io vs Salesforce
- Apollo.io vs Bitrix24
- Apollo.io vs Capsule
- Apollo.io vs Clari
- Apollo.io vs Freshsales
- Apollo.io vs Streak
- Apollo.io vs Zoho CRM
- Apollo.io vs Affinity
- Apollo.io vs Agile CRM
- Apollo.io vs Capsule CRM
- Apollo.io vs Clay
- Apollo.io vs Clearbit
- Apollo.io vs Cloze


