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Software · head to head

Apollo.io vs Fresha

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • They diverge on capability: Apollo.io covers Contact database, Fresha covers Online booking.

Where they differ

Only the attributes on which Apollo.io and Fresha actually diverge.

Attributes where Apollo.io and Fresha differ
AttributeApollo.ioFresha
Pricing modelsubscriptionfree
PlatformsWebWeb, Ios, Android
Founded20202015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Fresha
  • Prospect researchnot Fresha
  • Sales automationnot Fresha

Fresha

  • Running appointment booking and point of sale for salons and spasnot Apollo.io
  • Attracting new clients through the Fresha consumer marketplacenot Apollo.io
  • Sending appointment reminders and marketing campaigns to clientsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Questions people ask

Is Apollo.io or Fresha better?
Neither clearly leads. Apollo.io starts at Free and Fresha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Fresha?
Apollo.io starts at Free and Fresha at Free.
Does Apollo.io or Fresha run on more platforms?
Apollo.io runs on Web. Fresha runs on Web, Ios, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Fresha is typically brought in for.
What can Apollo.io do that Fresha cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Fresha covers Online booking, Appointment management, Client database, Point of sale. Both handle Cloud deployment, Web support.
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Related pages

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