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CRM & Sales · head to head

Apollo.io vs Booker by Mindbody

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Booker by Mindbody logo

Booker by Mindbody

Scheduling & Booking

Complete spa management solution

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Booker by Mindbody only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • They diverge on capability: Apollo.io covers Contact database, Booker by Mindbody covers Online booking.

Where they differ

Only the attributes on which Apollo.io and Booker by Mindbody actually diverge.

Attributes where Apollo.io and Booker by Mindbody differ
AttributeApollo.ioBooker by Mindbody
Starting priceFree$129/month
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesScheduling & Booking
Founded20202001

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Booker by Mindbody

  • Online booking
  • Client management
  • Point of sale
  • Inventory tracking
  • Marketing automation
  • Gift cards
  • Packages & memberships
  • Reporting & analytics

Both cover

  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Booker by Mindbody
  • Prospect researchnot Booker by Mindbody
  • Sales automationnot Booker by Mindbody

Booker by Mindbody

  • Booking and managing appointments for spas and salonsnot Apollo.io
  • Running point of sale, payments and staff scheduling in one systemnot Apollo.io
  • Listing a business on the Mindbody consumer app to attract clientsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Booker by Mindbody

  • Only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • The Starter plan limits staff logins and provides basic reporting only
  • Marketing automation, reviews and referrals, and unlimited two way text messaging are restricted to the Ultimate tier
  • The Messenger AI chatbot is a paid add on even on the higher tiers

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Booker by Mindbody

$129/month
  • Essential$129/month
    • Online booking
    • Client management
    • POS
  • Accelerate$259/month
    • Everything in Essential
    • Advanced marketing
    • Inventory management
  • Ultimate$399/month
    • Everything in Accelerate
    • Premium support
    • Advanced analytics

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Booker by Mindbody if

  • You need online booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.
Booker by Mindbody review

Questions people ask

Is Apollo.io or Booker by Mindbody better?
Neither clearly leads. Apollo.io starts at Free and Booker by Mindbody at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Booker by Mindbody?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $129/month for Booker by Mindbody.
Does Apollo.io or Booker by Mindbody run on more platforms?
Apollo.io runs on Web. Booker by Mindbody runs on Web, Ios, Android, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Booker by Mindbody starts at $129/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Booker by Mindbody is typically brought in for.
What can Apollo.io do that Booker by Mindbody cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Booker by Mindbody covers Online booking, Client management, Point of sale, Inventory tracking. Both handle SOC2, Cloud deployment, Web support.
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Related pages

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