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CRM & Sales · head to head

Apollo.io vs Booksy

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Booksy logo

Booksy

Scheduling & Booking

Book local beauty services

From
$29.99/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Booksy the Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • They diverge on capability: Apollo.io covers Contact database, Booksy covers Online booking.

Where they differ

Only the attributes on which Apollo.io and Booksy actually diverge.

Attributes where Apollo.io and Booksy differ
AttributeApollo.ioBooksy
Starting priceFree$29.99/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesScheduling & Booking
Founded20202014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Booksy

  • Online booking
  • Calendar management
  • Client database
  • Automated reminders
  • Marketing tools
  • Reviews management
  • Mobile apps
  • Analytics dashboard

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Booksy
  • Prospect researchnot Booksy
  • Sales automationnot Booksy

Booksy

  • Appointment booking and client management for salons and barbersnot Apollo.io
  • Taking payments and deposits against bookingsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Booksy

  • The Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • Additional team members are $20 a month each on top of the $29.99 base
  • Card processing runs from 2.49% plus $0.10 to 2.69% plus $0.30 depending on how the payment is taken
  • Getting paid out within 30 minutes costs a further 1.5%
  • Card readers are bought separately at $53.10 or $219.85 plus shipping

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Booksy

$29.99/month
  • Solo$29.99/month
    • Unlimited bookings
    • Client management
    • Mobile app
  • Team$49.99/month
    • Everything in Solo
    • Multiple staff
    • Staff scheduling
  • Business$79.99/month
    • Everything in Team
    • Multi-location
    • Priority support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Booksy if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Booksy review

Questions people ask

Is Apollo.io or Booksy better?
Neither clearly leads. Apollo.io starts at Free and Booksy at $29.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Booksy?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29.99/month for Booksy.
Does Apollo.io or Booksy run on more platforms?
Apollo.io runs on Web. Booksy runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Booksy starts at $29.99/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Booksy is typically brought in for.
What can Apollo.io do that Booksy cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Booksy covers Online booking, Calendar management, Client database, Automated reminders. Both handle Cloud deployment, Web support.
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Related pages

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