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Adobe Analytics

Enterprise-class data analytics

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Overview

What Adobe Analytics does

Adobe Analytics provides real-time, intelligent analytics to help you understand your customers and optimize marketing campaigns across all channels.

What people use it for

  • Advanced analytics
  • Marketing optimization
  • Customer insights

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Adobe Analytics.

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Pricing

What Adobe Analytics costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Adobe Analytics

$5,000 /mo

  • Real-time analytics
  • Advanced attribution
  • Predictive analytics
  • AI-powered insights
  • Multi-channel tracking

Capabilities

Features

  • Real-time reporting

    Real-time reporting capability

  • Advanced segmentation

    Advanced segmentation capability

  • Attribution modeling

    Attribution modeling capability

  • Predictive analytics

    Predictive analytics capability

  • Customer journey mapping

    Customer journey mapping capability

  • Experience Cloud

    Integration with Experience Cloud

  • Audience Manager

    Integration with Audience Manager

  • Target

    Integration with Target

  • Dreamweaver

    Integration with Dreamweaver

  • Campaign

    Integration with Campaign

  • SOC2

    SOC2 security feature

  • ISO27001

    ISO27001 security feature

Behind it

Who makes Adobe Analytics

Company
Adobe Inc.
Based in
San Jose, CA
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Keep looking

Where to go from Adobe Analytics

Other Marketing Analytics software

  • VWO logo

    VWO

    Experience Optimization Platform

  • Northbeam logo

    Northbeam

    Marketing intelligence for growth brands

  • A

    Attribution

    First-party data marketing attribution platform

  • Countly logo

    Countly

    Product analytics for mobile and web

Softwr does not host reviews and shows no star rating for Adobe Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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