Softwr
Marketing Evolution logo

Marketing Evolution

Advanced marketing analytics and attribution modeling

As of 30 August 2026, Marketing Evolution starts at $5000/month. Marketing Evolution provides advanced marketing analytics and attribution modeling solutions that help marketers understand the true impact of their marketing i. Softwr lists it under Marketing. Marketing Evolution is launched in 2008, available on Web, API.

Overview

What Marketing Evolution does

Marketing Evolution provides advanced marketing analytics and attribution modeling solutions that help marketers understand the true impact of their marketing investments across channels.

What people use it for

  • Marketing data unification across paid, owned, and third-party data sources
  • Attribution modeling and customer journey reconstruction
  • AI-agent-ready marketing data context and business ontology
  • Marketing budget planning and scenario simulation with Darwin tool
  • Cross-channel performance monitoring and KPI standardization

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Marketing Evolution.

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Cross-shopped

What people choose instead of Marketing Evolution

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Marketing Evolution costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Professional

$5,000 /mo

  • Basic attribution modeling
  • Multiple channels
  • Monthly reporting
  • Standard support

Enterprise

On request

  • Advanced attribution
  • Unlimited channels
  • Real-time analysis
  • Dedicated support

Custom

On request

  • Custom implementation
  • Professional services
  • Consulting included
  • 24/7 support

Capabilities

Features

  • Multi-touch attribution

  • Marketing mix modeling

  • Channel performance

  • ROI analysis

  • Forecasting

  • Budget optimization

  • Custom reporting

  • Advanced analytics

  • Google Analytics

    Integration with Google Analytics

  • Adobe Analytics

    Integration with Adobe Analytics

  • Google Ads

    Integration with Google Ads

  • Facebook Ads

    Integration with Facebook Ads

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source

Behind it

Who makes Marketing Evolution

Company
Marketing Evolution
Based in
Culver City, CA
Share

Keep looking

Where to go from Marketing Evolution

Best Marketing software for

Compare Marketing Evolution with

Other Marketing software

  • Marketing intelligence for growth brands

    From $1,500/mo13 researched notes
  • Closed-loop marketing attribution

    From £299/mo10 researched notes
  • Website optimization with heatmaps

    From $29/mo11 researched notes
  • Experience Optimization Platform

    Free plan9 researched notes
  • Marketing intelligence platform for data-driven organizations

    From $999/mo8 researched notes
  • First-party data marketing attribution platform

    From $2,000/mo4 researched notes
  • Enterprise-class data analytics

    From $5,000/mo5 researched notes
  • B2B revenue attribution platform

    Free, then $750/mo9 researched notes
  • The operating system for e-commerce

    Free, then $179/mo9 researched notes
  • Call tracking and attribution for North American SMBs, with overages that reshape the bill

    From $50/mo13 researched notes
  • Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

    Pricing on request12 researched notes
  • Versatile & robust project management software

    Free, then $10/mo12 researched notes
  • Marketing analytics and insights platform

    From $1,500/mo4 researched notes
  • Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

    Pricing on request12 researched notes
  • Multi-channel marketing analytics for smarter decision making

    From $300/mo12 researched notes
  • Data integration platform for marketing teams

    Free plan11 researched notes
  • Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

    Pricing on request11 researched notes

Softwr does not host reviews and shows no star rating for Marketing Evolution, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Marketing Evolution

Best Marketing software alternatives

The main open source marketing automation platform, self-hosted and GPL licensed

Open source, no licence fee

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

quote

Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

quote

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

Per month plus per message sent

Call tracking and attribution for North American SMBs, with overages that reshape the bill

Per month by plan, plus per-number and per-minute overages

Media monitoring, journalist database and PR measurement assembled from six acquired companies

quote

Low-cost white-label client reporting and dashboards priced per connected client

Per month by connected client count

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

quote

Compare Marketing Evolution with alternatives