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Buffer
Buffer: Affordable social media scheduling tool with content curation and analytics
Hootsuite
Save time and grow on social media
As of 30 August 2026, Hootsuite starts at $99/year. Hootsuite is a social media management platform that covers all aspects of a social media strategy from planning and publishing content to advertising and analy. Softwr lists it under Marketing. Hootsuite is made by Hootsuite Inc, launched in 2008, available on Web.
Overview
What Hootsuite does
Hootsuite is a social media management platform that covers all aspects of a social media strategy from planning and publishing content to advertising and analytics. Trusted by over 18 million users, it helps businesses build their brand on social at scale.
What people use it for
- Social media scheduling
- Community management
- Social advertising
- Analytics & reporting
- Team collaboration
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Hootsuite.
- No free tier available; minimum cost is $99/user/year annually
- Monthly billing significantly more expensive than annual (20-30% premium)
- Advanced data export via SFTP available only to Enterprise tier customers
Cross-shopped
What people choose instead of Hootsuite
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
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CrowdTangle: Social media monitoring and insights tool for tracking engagement and content performance across platforms
Capabilities
Features
Content scheduling
Social inbox
Content calendar
Analytics & reporting
Social listening
Team collaboration
Approval workflows
Bulk scheduling
Facebook
Integration with Facebook
Instagram
Integration with Instagram
Twitter
Integration with Twitter
LinkedIn
Integration with LinkedIn
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is Hootsuite's pricing structure?
Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.
SourceDoes Hootsuite offer a free tier?
No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.
SourceHow many integrations does Hootsuite support?
Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.
SourceCan users export their data from Hootsuite?
Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.
SourceDoes Hootsuite offer API access?
Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.
SourceDoes Hootsuite offer self-hosted or on-premise deployment?
No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.
SourceBehind it
Who makes Hootsuite
- Company
- Hootsuite Inc
- Based in
- Vancouver, Canada
Keep looking
Where to go from Hootsuite
- Hootsuite alternativesEvery product people weigh against it
- Hootsuite pricingPlans, floors and what the tiers exclude
- Hootsuite badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Hootsuite with
- Buffer
- Iterable
- Instapage
- Leadpages
- Customer.io
- MoEngage
- Mailgun
- Postmark
- Unbounce
- Wrike
- Moz
- Vimeo
- Netcore Cloud
- Octoboard
- Onclusive
- Optimove
- Postscript
- Postmark
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Softwr does not host reviews and shows no star rating for Hootsuite, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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