Octoboard

Low-cost white-label client reporting and dashboards priced per connected client

As of 31 August 2026, Octoboard starts at €25/month. An agency reporting tool that undercuts the category on price by charging roughly five dollars per client per month with white labelling included rather than sold as an upgrade. Softwr lists it under Marketing. Octoboard is available on Web.

Visit siteVisit Octoboard

Overview

What Octoboard does

Octoboard produces automated marketing dashboards, scheduled reports and white-label client portals from connectors covering advertising, analytics, SEO, social, e-commerce and call tracking. It also includes automated SEO site audits and a business analytics side aimed at SaaS metrics, which most agency reporting tools do not carry. What sets it apart commercially is that white labelling, custom email sending domains, unlimited users and unlimited reports are in the base tier. In this category white labelling is normally the thing that moves an agency from a fifty dollar plan to a two hundred dollar plan. Octoboard puts it at the entry point and charges by connected client instead, from around EUR 25 per month for five clients, with a discount for annual billing. For a fifteen-client agency that is a meaningful difference against AgencyAnalytics or Whatagraph. Buyers are small agencies and freelancers who need branded reporting to look professional to clients but cannot justify a per-seat platform. The trade off shows in the interface, the documentation and the connector reliability, all of which are noticeably rougher than better-funded rivals. Agencies that need reporting to be invisible infrastructure tend to move on; agencies for whom the reporting bill is a visible line item stay.

What people use it for

A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill
An agency that wants white labelling in the entry tier rather than paying to unlock it
A small SEO shop that wants automated site audits and channel reporting from one subscription
An agency with a large but shallow client roster where per-client pricing beats per-data-source pricing

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Octoboard.

The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Cross-shopped

What people choose instead of Octoboard

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Octoboardvs
Databox
Databox: Databox for a more polished dashboard experience when branding matters less than usability.
Octoboardvs
Whatagraph
Whatagraph: Whatagraph when report design quality is part of what you sell to clients.
Octoboardvs
Klipfolio
Klipfolio: Klipfolio if you need custom metric calculations rather than pre-built channel templates.

Pricing

What Octoboard costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Agencies

€25 /mo

Five connected clients
Unlimited users, dashboards and reports
White labelling and custom email domain included
Automated SEO audits
Roughly EUR 5 per additional client per month
Around thirty per cent discount on annual billing

Capabilities

Features

White-label client portal
Own branding, domain and sending address included from the entry tier
Client-based pricing
Charged per connected client, with users and reports unlimited
Automated SEO audits
Scheduled site crawls surfaced inside client reports
Business analytics
SaaS and e-commerce metric templates alongside marketing channels
Scheduled report delivery
Recurring PDF and live link sends per client
Data streaming and export
Metric export to Sheets, BigQuery and other destinations on higher tiers

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

Keep looking

Where to go from Octoboard

Best Marketing software for

Compare Octoboard with

Other Marketing software

Whatagraph
Automated marketing reporting and analytics
Free plan15 researched notes
Swydo
Automated client reporting for marketing agencies, priced per data source rather than per client
From €69/mo12 researched notes
Ahrefs
Backlink and keyword research platform run on its own web crawler, metered by credits since 2024
Free, then $29/mo15 researched notes
Moz
SEO platform built around Domain Authority, local listings management and a weekly campaign workflow
Free, then $49/mo14 researched notes
Zoho Marketing Automation
Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM
From $19/mo12 researched notes
CallRail
Call tracking and attribution for North American SMBs, with overages that reshape the bill
From $50/mo13 researched notes
CleverTap
Mobile-first engagement and retention analytics billed on monthly active users
Pricing on request11 researched notes
Microsoft Clarity
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
Free plan12 researched notes
Optimove
Retention marketing platform that forces control groups and reports uplift per customer
Pricing on request11 researched notes
Umami
Open source, cookie-free web analytics you can self-host for the cost of a database
Free plan12 researched notes
WebEngage
Customer engagement and retention automation for consumer businesses in India and Southeast Asia
Pricing on request12 researched notes
Countly
Product analytics for mobile and web
Free, then $175/mo11 researched notes
Unbounce
Landing page platform with AI-powered conversion optimisation.
Free, then $29/mo13 researched notes
Woopra
Real-time customer intelligence platform
Free plan14 researched notes
Wunderkind
Identity resolution and triggered messaging for high-traffic retailers, formerly BounceX
Pricing on request12 researched notes
Swydo
Automated client reporting for marketing agencies, priced per data source rather than per client
From €69/mo12 researched notes
Umami
Open source, cookie-free web analytics you can self-host for the cost of a database
Free plan12 researched notes
WebEngage
Customer engagement and retention automation for consumer businesses in India and Southeast Asia
Pricing on request12 researched notes

Softwr does not host reviews and shows no star rating for Octoboard, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

Best Marketing software alternatives

View all Marketing software