Google Optimizevs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Google Optimize
A/B testing for Google Analytics
As of 30 August 2026, Google Optimize is free to use. Google Optimize is a free A/B testing platform integrated with Google Analytics. Softwr lists it under Marketing. Google Optimize is made by Google LLC, launched in 1998, available on Web.
Overview
What Google Optimize does
Google Optimize is a free A/B testing platform integrated with Google Analytics.
What people use it for
- A/B and multivariate testing of web pages tied to Google Analytics goals
- Personalising page content for defined audience segments
- Redirect tests between alternative landing page URLs
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Google Optimize.
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Cross-shopped
What people choose instead of Google Optimize
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Google OptimizevsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- Google OptimizevsVWO
VWO: Experience Optimization Platform
- Google OptimizevsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Google Optimize costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- A/B testing
- Google Analytics integration
- Visual editor
Capabilities
Features
A/B testing
Google Analytics integration
Visual editor
Real-time analytics
Google Analytics
Integration with Google Analytics
Google Tag Manager
Integration with Google Tag Manager
Google's security
Google's security security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
40+ languages language support
Interface available in 40+ languages
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Google Optimize still available?
No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.
SourceBehind it
Who makes Google Optimize
- Company
- Google LLC
- Based in
- Mountain View, CA
Keep looking
Where to go from Google Optimize
- Google Optimize alternativesEvery product people weigh against it
- Google Optimize pricingPlans, floors and what the tiers exclude
- Google Optimize badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Google Optimize with
- Crazy Egg
- VWO
- Ruler Analytics
- Northbeam
- AB Tasty
- Convert
- Optimizely
- Fathom Analytics
- Adobe Analytics
- Freshpaint
- Instapage
- Leadpages
- Bloomreach
- CallRail
- CleverTap
- Datorama
- Convert
- Freshpaint
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Softwr does not host reviews and shows no star rating for Google Optimize, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Google Optimize
Google Optimize alternatives
What people switch to, and what they give up
Google Optimize pricing
Every tier, and where the cost actually lands
Compare Google Optimize
Put it head to head with anything we hold
Google Optimize badge
Its rating, and an embed for your own site
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