Website optimization with heatmaps
Overview
What Google Optimize does
Google Optimize is a free A/B testing platform integrated with Google Analytics.
What people use it for
- A/B and multivariate testing of web pages tied to Google Analytics goals
- Personalising page content for defined audience segments
- Redirect tests between alternative landing page URLs
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Google Optimize.
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing
What Google Optimize costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- A/B testing
- Google Analytics integration
- Visual editor
Capabilities
Features
A/B testing
A/B testing capability
Google Analytics integration
Google Analytics integration capability
Visual editor
Visual editor capability
Real-time analytics
Real-time analytics capability
Google Analytics
Integration with Google Analytics
Google Tag Manager
Integration with Google Tag Manager
Google's security
Google's security security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
40+ languages language support
Interface available in 40+ languages
Behind it
Who makes Google Optimize
- Company
- Google LLC
- Based in
- Mountain View, CA
Keep looking
Where to go from Google Optimize
- Google Optimize alternativesEvery product people weigh against it
- Google Optimize pricingPlans, floors and what the tiers exclude
- All Marketing Analytics softwareThe full category
- Best Marketing Analytics softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Google Optimize, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Google Optimize
Google Optimize alternatives
What people switch to, and what they give up
Google Optimize pricing
Every tier, and where the cost actually lands
Compare Google Optimize
Put it head to head with anything we hold
Google Optimize badge
Its rating, and an embed for your own site
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Website optimization with heatmaps