Sell.Dovs
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LeadSquared: If you want an Indian sales execution platform used across several industries rather than a property-only product
Sell.Do
Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections
As of 31 August 2026, Sell.Do's pricing is not published; the vendor quotes on request. Sell. Softwr lists it under Real Estate. Sell.Do is made by Sell.Do, part of Aurum PropTech Ltd, available on Web, iOS, Android.
Overview
What Sell.Do does
Sell.Do is a real estate sales platform aimed at developers, brokers and channel partner networks in India. It handles lead capture from portals, digital campaigns and walk-ins, telephony-integrated calling and call recording, site visit scheduling, unit-level inventory with pricing and hold or block status, booking and agreement workflow, channel partner management, and post-sales demand generation and collection follow-up. AI features under the Jarvis name score leads and analyse calls. What separates it from a general CRM is that the Indian property sale is a long, document-heavy process that does not end at booking. After a unit is booked there is construction-linked payment demand, receipt tracking, and often years of collections before registration, plus channel partner commission that has to be attributed to whoever brought the buyer. Generic CRMs stop at the closed-won stage and leave the rest in spreadsheets. Sell.Do carries it through, and the modules are the reason developers pay for it rather than for a cheaper pipeline tool. Buyers are Indian residential developers, large brokerages and channel partner aggregators. The commercial facts to weigh: pricing is quote only with a five-user minimum and per active user per month billing, AI and communication volumes are billed as usage on top, and the company is now majority owned by Aurum PropTech, a listed group with its own portfolio of proptech products, which is worth asking about when signing a multi-year contract.
What people use it for
- An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excel
- A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquiry
- A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicks
- A project launch where unit inventory must be visible and blockable live across a large sales floor
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Sell.Do.
- No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
- The five-user minimum means small brokerages pay for seats they do not use.
- Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
- The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
- Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.
Cross-shopped
What people choose instead of Sell.Do
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Sell.DovsZoho CRM
Zoho CRM: If you want lower published pricing and are willing to build the inventory and collections layer yourself
- Sell.DovsFollow Up Boss
Follow Up Boss: If your market is North American residential brokerage rather than Indian developer sales
Pricing
What Sell.Do costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Sell.Do
On request
- Per active user per month, minimum five users
- Core CRM or full suite with inventory, channel partner, post-sales modules
- AI features such as lead scoring and voice agents billed as usage on top
- WhatsApp, telephony, SMS and email volumes charged separately
- Annual contract discounts; enterprise adds white label, SSO and a dedicated success manager
- Written quote issued after a form and demo
Capabilities
Features
Lead aggregation
Captures enquiries from property portals, paid campaigns, websites and walk-ins into one queue
Telephony and call analysis
Click to call with recording, and AI review of call quality and intent
Unit inventory
Live tower, floor and unit availability with hold, block and pricing status
Site visit management
Scheduling, attendance and outcome capture for the visit that decides most Indian property sales
Booking and agreement
Booking forms, documentation checklists and agreement stage tracking
Post-sales collections
Construction-linked demand generation, receipts and outstanding follow-up
Channel partner portal
Partner registration, lead attribution and commission tracking
Jarvis AI scoring
Lead scoring and voice agents billed as usage add-ons
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Who owns Sell.Do?
Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.
Does it handle post-booking collections?
Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.
What does it cost?
It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.
Is it available outside India?
It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.
Keep looking
Where to go from Sell.Do
- Sell.Do alternativesEvery product people weigh against it
- Sell.Do pricingPlans, floors and what the tiers exclude
- Sell.Do badgesWhich rules it meets, and the figure behind each
- All Real Estate softwareThe full category
- Best Real Estate softwareThe shortlist, and how it was cut
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Compare Sell.Do with
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- Rentec Direct
- Hemlane
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Softwr does not host reviews and shows no star rating for Sell.Do, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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