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CRM · head to head

Twenty vs Keap

Twenty logo

Twenty

CRM

Open-source CRM platform for technical teams at AI speed

From
Free
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Twenty has a free tier, so it costs nothing to try first.
  • Each has a real cost: Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Twenty covers Open-Source Framework, Keap covers Contact management.

Where they differ

Only the attributes on which Twenty and Keap actually diverge.

Attributes where Twenty and Keap differ
AttributeTwentyKeap
Starting priceFree$29/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Self-hostedWeb, Ios, Android
FoundedUnknown2000

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Twenty

  • Open-Source Framework
  • Custom Database Objects
  • Multiple View Types
  • AI Integration
  • Workflow Engine
  • Data Migration
  • API Access
  • Multi-Language Support

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Twenty

  • Building custom CRM solutions for complex business processesnot Keap
  • Migrating from Salesforce or HubSpot while maintaining data ownershipnot Keap
  • Technical teams needing TypeScript-based customizationnot Keap
  • Organizations requiring self-hosted or air-gapped deploymentsnot Keap
  • Enterprises combining CRM with AI-powered workflowsnot Keap

Keap

  • Contact management and CRMnot Twenty
  • Marketing automationnot Twenty
  • Sales pipeline managementnot Twenty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Twenty

  • Requires technical expertise to customize and maintain compared to no-code CRM platforms
  • Self-hosting increases operational overhead and infrastructure costs
  • Limited ecosystem of pre-built integrations compared to Salesforce
  • Smaller community and third-party extension library than established CRMs
  • Enterprise plan requires custom negotiation with no transparent pricing

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Twenty

Free
  • Pro$9/month
    • Full customization
    • Custom apps
    • AI Agents
  • Organization$19/month
    • Everything in Pro
    • Row-level permissions
    • SAML and OIDC SSO
  • Enterprise$null/year
    • Everything in Organization
    • Single-tenant isolation
    • IP allow-listing

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Twenty if

  • You need open-source framework.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want custom database objects.
Twenty review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is Twenty or Keap better?
Neither clearly leads. Twenty starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Twenty or Keap?
Twenty has a free tier; the other does not. Paid plans start at Free for Twenty and $29/month for Keap.
Does Twenty or Keap run on more platforms?
Twenty runs on Web, Self-hosted. Keap runs on Web, Ios, Android.
Can I use Twenty for free?
Yes. Twenty has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Twenty best used for?
Twenty is most often used for building custom crm solutions for complex business processes, migrating from salesforce or hubspot while maintaining data ownership, technical teams needing typescript-based customization, organizations requiring self-hosted or air-gapped deployments. Of those, building custom crm solutions for complex business processes and migrating from salesforce or hubspot while maintaining data ownership are not what Keap is typically brought in for.
What can Twenty do that Keap cannot?
Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Twenty: Is Twenty free or paid?

Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.

Source
Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Twenty: Can I migrate data from Salesforce or HubSpot?

Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Twenty: What programming languages does Twenty support?

Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Twenty: How long does enterprise deployment take?

Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.

Source
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