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Influencer Marketing · head to head

Sprout Social vs Supermetrics

Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Sprout Social covers Social publishing, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sprout Social and Supermetrics actually diverge.

Attributes where Sprout Social and Supermetrics differ
AttributeSprout SocialSupermetrics
Starting price$79/month€49/month
PlatformsWeb, Ios, Android, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Supermetrics
  • Centralising creator outreach, contracting, approvals and paymentsnot Supermetrics
  • Measuring creator-driven revenue with first-party analytics and attributionnot Supermetrics
  • Building a creator pipeline through branded application pagesnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Sprout Social
  • Loading advertising data into BigQuery or Snowflake for reportingnot Sprout Social
  • Automating recurring client marketing reports at an agencynot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Sprout Social or Supermetrics better?
Neither clearly leads. Sprout Social starts at $79/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Supermetrics?
Sprout Social starts at $79/month and Supermetrics at €49/month.
Does Sprout Social or Supermetrics run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Supermetrics is typically brought in for.
What can Sprout Social do that Supermetrics cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot, Google Analytics.

Answered from the vendors’ own pages

Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
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