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Influencer Marketing · head to head

Socialyte vs Supermetrics

Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Socialyte covers Social listening, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Socialyte and Supermetrics actually diverge.

Attributes where Socialyte and Supermetrics differ
AttributeSocialyteSupermetrics
Starting price$349/month€49/month
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20182010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Instagram

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Socialyte

  • Social listeningnot Supermetrics
  • Influencer trackingnot Supermetrics
  • Competitive analysisnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Socialyte
  • Loading advertising data into BigQuery or Snowflake for reportingnot Socialyte
  • Automating recurring client marketing reports at an agencynot Socialyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Socialyte or Supermetrics better?
Neither clearly leads. Socialyte starts at $349/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Socialyte or Supermetrics?
Socialyte starts at $349/month and Supermetrics at €49/month.
Does Socialyte or Supermetrics run on more platforms?
Socialyte runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Socialyte best used for?
Socialyte is most often used for social listening, influencer tracking, competitive analysis. Of those, social listening and influencer tracking are not what Supermetrics is typically brought in for.
What can Socialyte do that Supermetrics cannot?
Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Data encryption.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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