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Influencer Marketing · head to head

Julius vs Supermetrics

Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Julius covers AI-powered analytics, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Julius and Supermetrics actually diverge.

Attributes where Julius and Supermetrics differ
AttributeJuliusSupermetrics
Starting priceOn request€49/month
PlatformsWeb, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryInfluencer MarketingMarketing
Founded20172010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Audience insights
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Julius

  • Searching influencer profiles across eight social networksnot Supermetrics
  • Managing influencer campaigns for brands and agencies in one placenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Julius
  • Loading advertising data into BigQuery or Snowflake for reportingnot Julius
  • Automating recurring client marketing reports at an agencynot Julius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Julius or Supermetrics better?
Neither clearly leads. Julius starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Julius or Supermetrics?
Julius starts at On request and Supermetrics at €49/month.
Does Julius or Supermetrics run on more platforms?
Julius runs on Web, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Julius best used for?
Julius is most often used for searching influencer profiles across eight social networks, managing influencer campaigns for brands and agencies in one place. Of those, searching influencer profiles across eight social networks and managing influencer campaigns for brands and agencies in one place are not what Supermetrics is typically brought in for.
What can Julius do that Supermetrics cannot?
Julius covers AI-powered analytics, Creator recommendations, Audience insights, Campaign analysis. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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