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Marketing · head to head

Supermetrics vs Tribe Dynamics

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Tribe Dynamics logo

Tribe Dynamics

Influencer Marketing

AI-powered influencer analytics and insights platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Tribe Dynamics no transparent pricing displayed on any accessible page
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Tribe Dynamics covers AI-powered analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and Tribe Dynamics actually diverge.

Attributes where Supermetrics and Tribe Dynamics differ
AttributeSupermetricsTribe Dynamics
Starting price€49/monthOn request
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Api
CategoryMarketingInfluencer Marketing
Founded20102017

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Tribe Dynamics

  • AI-powered analytics
  • Influencer tracking
  • Content monitoring
  • Earned media valuation
  • Competitive intelligence
  • Campaign measurement
  • Custom reporting
  • Instagram

Both cover

  • Google Analytics
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Tribe Dynamics
  • Loading advertising data into BigQuery or Snowflake for reportingnot Tribe Dynamics
  • Automating recurring client marketing reports at an agencynot Tribe Dynamics

Tribe Dynamics

  • Influencer marketing and creator relationshipsnot Supermetrics
  • Influencer discovery and vettingnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Tribe Dynamics

  • No transparent pricing displayed on any accessible page
  • Vendor requires direct contact for pricing information
  • No free tier or trial mentioned

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Tribe Dynamics

On request
  • Intelligence$undefined/month
    • Influencer analysis
    • Content monitoring
    • Brand tracking
  • Performance$undefined/month
    • Campaign tracking
    • ROI measurement
    • Earned media value

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Tribe Dynamics if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want influencer tracking.
Tribe Dynamics review

Questions people ask

Is Supermetrics or Tribe Dynamics better?
Neither clearly leads. Supermetrics starts at €49/month and Tribe Dynamics at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Tribe Dynamics?
Supermetrics starts at €49/month and Tribe Dynamics at On request.
Does Supermetrics or Tribe Dynamics run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Tribe Dynamics runs on Web, Api.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Tribe Dynamics is typically brought in for.
What can Supermetrics do that Tribe Dynamics cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Tribe Dynamics covers AI-powered analytics, Influencer tracking, Content monitoring, Earned media valuation. Both handle Google Analytics, Data encryption.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Tribe Dynamics: How much does Tribe Dynamics cost?

Tribe Dynamics does not publish pricing. Instead, the company directs prospective customers to schedule a call with their Platform Specialists to discuss pricing packages. No rates are disclosed on their website.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Tribe Dynamics: Does Tribe Dynamics offer a free trial?

No free trial or freemium option is mentioned on the pricing request page.

Source
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