Softwr

Marketing · head to head

Fathom Analytics vs Sprout Social

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Sprout Social covers Social publishing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Sprout Social actually diverge.

Attributes where Fathom Analytics and Sprout Social differ
AttributeFathom AnalyticsSprout Social
Starting price$14/month$79/month
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingInfluencer Marketing
Founded20142010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Sprout Social
  • A lightweight Google Analytics replacementnot Sprout Social
  • Tracking many sites from one accountnot Sprout Social
  • Long-term historical reporting while subscribednot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Fathom Analytics
  • Centralising creator outreach, contracting, approvals and paymentsnot Fathom Analytics
  • Measuring creator-driven revenue with first-party analytics and attributionnot Fathom Analytics
  • Building a creator pipeline through branded application pagesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Fathom Analytics or Sprout Social better?
Neither clearly leads. Fathom Analytics starts at $14/month and Sprout Social at $79/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Sprout Social?
Fathom Analytics starts at $14/month and Sprout Social at $79/month.
Does Fathom Analytics or Sprout Social run on more platforms?
Fathom Analytics runs on Web. Sprout Social runs on Web, Ios, Android, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Sprout Social is typically brought in for.
What can Fathom Analytics do that Sprout Social cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Share

Related pages

More on Fathom Analytics

More on Sprout Social

Keep looking

Other head to heads