Software · head to head
Sprout Social vs Audiense
Sprout Social
Software
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Audiense platform is heavily Twitter-focused with limited data from other social media platforms
- They diverge on capability: Sprout Social covers Social publishing, Audiense covers Audience segmentation.
Where they differ
Only the attributes on which Sprout Social and Audiense actually diverge.
| Attribute | Sprout Social | Audiense |
|---|---|---|
| Starting price | $249/month | $948/year |
| Pricing model | subscription | Unknown |
| Platforms | Web, Ios, Android, Api | Web |
| Founded | 2010 | 2011 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Competitor analysis
- Report builder
- Content calendar
- Salesforce
Only in Audiense
- Audience segmentation
- Personality insights
- Affinity mapping
- Demographics analysis
- Interest analysis
- Custom reports
- Data export
- Twitter API
Both cover
- Influencer identification
- GDPR
- Cloud deployment
- Web support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Audiense
- Centralising creator outreach, contracting, approvals and paymentsnot Audiense
- Measuring creator-driven revenue with first-party analytics and attributionnot Audiense
- Building a creator pipeline through branded application pagesnot Audiense
Audiense
- Audience researchnot Sprout Social
- Influencer discoverynot Sprout Social
- Campaign planningnot Sprout Social
- Segmentationnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Audiense
- Platform is heavily Twitter-focused with limited data from other social media platforms
- Limited utility in markets or demographics where Twitter is not a primary social media platform
- Free and low-tier plans severely restrict report generation to three per month
- Limited to three segments per report on lower-tier plans
- Missing key features on cheaper version limiting the spectrum of tasks possible
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Audiense
$948/yearNo published plan breakdown. See the Audiense review.
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is Sprout Social or Audiense better?
- Neither clearly leads. Sprout Social starts at $249/month and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Audiense?
- Sprout Social starts at $249/month and Audiense at $948/year.
- Does Sprout Social or Audiense run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Audiense runs on Web.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Audiense is typically brought in for.
- What can Sprout Social do that Audiense cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Audiense covers Audience segmentation, Personality insights, Affinity mapping, Demographics analysis. Both handle Influencer identification, GDPR, Cloud deployment, Web support.
Answered from the vendors’ own pages
Audiense: What is Audiense primarily used for?
Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.
SourceAudiense: What is the main limitation of the free or low-tier plans?
Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.
SourceAudiense: What social platforms does Audiense support?
Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.
Source