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Influencer Marketing · head to head

Audiense vs Impact.com

Audiense logo

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Impact.com no pricing is published anywhere, and no cost driver or minimum is stated
  • They diverge on capability: Audiense covers Audience segmentation, Impact.com covers Partner discovery.

Where they differ

Only the attributes on which Audiense and Impact.com actually diverge.

Attributes where Audiense and Impact.com differ
AttributeAudienseImpact.com
Starting price$948/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112008

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Both cover

  • Facebook
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Impact.com
  • Influencer discoverynot Impact.com
  • Campaign planningnot Impact.com
  • Segmentationnot Impact.com

Impact.com

  • Managing affiliate and partnership programmes at scalenot Audiense
  • Tracking partner referrals and paying commissionsnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Impact.com

  • No pricing is published anywhere, and no cost driver or minimum is stated
  • Brands and agencies must request a demo to reach any figure
  • The plans page carries no rates

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Impact.com

On request
  • Starter$undefined/month
    • Partner discovery
    • Basic tracking
    • Standard reporting
  • Professional$undefined/month
    • Advanced tracking
    • Contract management
    • Performance optimization
  • Enterprise$undefined/month
    • Multi-program management
    • Fraud protection
    • Custom integrations

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Questions people ask

Is Audiense or Impact.com better?
Neither clearly leads. Audiense starts at $948/year and Impact.com at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Impact.com?
Audiense starts at $948/year and Impact.com at On request.
Does Audiense or Impact.com run on more platforms?
Audiense runs on Web. Impact.com runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Impact.com is typically brought in for.
What can Audiense do that Impact.com cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Both handle Facebook, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

More on Impact.com

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