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Influencer Marketing · head to head

Audiense vs Collabstr

Audiense logo

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Collabstr logo

Collabstr

Influencer Marketing

Influencer marketplace and management platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Collabstr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Collabstr the Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.
  • They diverge on capability: Audiense covers Audience segmentation, Collabstr covers Creator marketplace.

Where they differ

Only the attributes on which Audiense and Collabstr actually diverge.

Attributes where Audiense and Collabstr differ
AttributeAudienseCollabstr
Starting price$948/yearFree
Pricing modelUnknowntransaction
Free tierNoYes
PlatformsWebWeb, Mobile, Api
Founded20112019

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Collabstr

  • Creator marketplace
  • Campaign management
  • Collaboration tools
  • Payment processing
  • Content approval
  • Performance tracking
  • Review system
  • Analytics

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Collabstr
  • Influencer discoverynot Collabstr
  • Campaign planningnot Collabstr
  • Segmentationnot Collabstr

Collabstr

No use cases recorded yet. See the Collabstr review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Collabstr

  • The Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Collabstr

Free
  • FreeFree
    • Creator profile
    • Browse campaigns
    • Community access

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Collabstr if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want campaign management.
Collabstr review

Questions people ask

Is Audiense or Collabstr better?
Neither clearly leads. Audiense starts at $948/year and Collabstr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Collabstr?
Collabstr has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for Collabstr.
Does Audiense or Collabstr run on more platforms?
Audiense runs on Web. Collabstr runs on Web, Mobile, Api.
Can I use Collabstr for free?
Yes. Collabstr has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Collabstr is typically brought in for.
What can Audiense do that Collabstr cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Collabstr covers Creator marketplace, Campaign management, Collaboration tools, Payment processing. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

More on Collabstr

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