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Audiense vs Skeepers

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Skeepers logo

Skeepers

Software

UGC and influencer marketing suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Skeepers the Internet Archive's capture of Skeepers' homepage on 28 January 2021 carried the vendor's own press release, dated 22 September 2020, stating that Net Reviews changed its name to SKEEPERS while integrating Mediatech-cx and Teester alongside its existing subsidiary Avis Verifies, following a 32 million euro funding round in November 2019 from Providence Strategic Growth.
  • They diverge on capability: Audiense covers Audience segmentation, Skeepers covers Influencer discovery.

Where they differ

Only the attributes on which Audiense and Skeepers actually diverge.

Attributes where Audiense and Skeepers differ
AttributeAudienseSkeepers
Starting price$948/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Skeepers

  • Influencer discovery
  • Campaign management
  • UGC collection
  • Consumer videos
  • Reviews management
  • Live shopping
  • Content syndication
  • ROI analytics

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Skeepers
  • Influencer discoverynot Skeepers
  • Campaign planningnot Skeepers
  • Segmentationnot Skeepers

Skeepers

  • Influencer campaignsnot Audiense
  • UGC collectionnot Audiense
  • Product reviewsnot Audiense
  • Shoppable contentnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Skeepers

  • The Internet Archive's capture of Skeepers' homepage on 28 January 2021 carried the vendor's own press release, dated 22 September 2020, stating that Net Reviews changed its name to SKEEPERS while integrating Mediatech-cx and Teester alongside its existing subsidiary Avis Verifies, following a 32 million euro funding round in November 2019 from Providence Strategic Growth.

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Skeepers

On request
  • Influencer Marketing$undefined/month
    • Influencer discovery
    • Campaign management
    • Content rights
  • Consumer Videos$undefined/month
    • Video collection
    • Shoppable videos
    • Live shopping

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Skeepers if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want campaign management.
Skeepers review

Questions people ask

Is Audiense or Skeepers better?
Neither clearly leads. Audiense starts at $948/year and Skeepers at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Skeepers?
Audiense starts at $948/year and Skeepers at On request.
Does Audiense or Skeepers run on more platforms?
Audiense runs on Web. Skeepers runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Skeepers is typically brought in for.
What can Audiense do that Skeepers cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Skeepers covers Influencer discovery, Campaign management, UGC collection, Consumer videos. Both handle GDPR, Cloud deployment, Web support, Api support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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