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Audiense vs Modash

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Modash logo

Modash

Software

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: Audiense covers Audience segmentation, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which Audiense and Modash actually diverge.

Attributes where Audiense and Modash differ
AttributeAudienseModash
Starting price$948/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Api
Founded20112018

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Twitter API

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Email finder
  • TikTok

Both cover

  • Data export
  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Modash
  • Influencer discoverynot Modash
  • Campaign planningnot Modash
  • Segmentationnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Audiense
  • Vetting influencer audience quality before outreachnot Audiense
  • Tracking creator content and campaign performancenot Audiense
  • Paying creators and running affiliate programmes from one platformnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is Audiense or Modash better?
Neither clearly leads. Audiense starts at $948/year and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Modash?
Modash has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for Modash.
Does Audiense or Modash run on more platforms?
Audiense runs on Web. Modash runs on Web, Api.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Modash is typically brought in for.
What can Audiense do that Modash cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Data export, Instagram, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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