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Audiense vs Traackr

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Software

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Traackr pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • They diverge on capability: Audiense covers Audience segmentation, Traackr covers Influencer discovery.

Where they differ

Only the attributes on which Audiense and Traackr actually diverge.

Attributes where Audiense and Traackr differ
AttributeAudienseTraackr
Starting price$948/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112008

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Facebook
  • Instagram
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Traackr
  • Influencer discoverynot Traackr
  • Campaign planningnot Traackr
  • Segmentationnot Traackr

Traackr

  • Selecting creators for a brand programmenot Audiense
  • Executing and coordinating influencer campaignsnot Audiense
  • Measuring influencer marketing performance and spendnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Traackr

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • The product is split into Plan, Activate and Measure modules rather than sold as one platform

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Audiense or Traackr better?
Neither clearly leads. Audiense starts at $948/year and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Traackr?
Audiense starts at $948/year and Traackr at On request.
Does Audiense or Traackr run on more platforms?
Audiense runs on Web. Traackr runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Traackr is typically brought in for.
What can Audiense do that Traackr cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Facebook, Instagram, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

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