Softwr

Influencer Marketing · head to head

Audiense vs NeoReach

Audiense logo

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
NeoReach logo

NeoReach

Influencer Marketing

Data-driven influencer marketing for enterprises

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; NeoReach pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • They diverge on capability: Audiense covers Audience segmentation, NeoReach covers Influencer database.

Where they differ

Only the attributes on which Audiense and NeoReach actually diverge.

Attributes where Audiense and NeoReach differ
AttributeAudienseNeoReach
Starting price$948/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112013

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in NeoReach

  • Influencer database
  • Audience demographics
  • Campaign management
  • Fraud detection
  • ROI tracking
  • Social listening
  • Competitive analysis
  • API access

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot NeoReach
  • Influencer discoverynot NeoReach
  • Campaign planningnot NeoReach
  • Segmentationnot NeoReach

NeoReach

  • Outsourcing influencer campaign strategy and execution to a managed teamnot Audiense
  • Searching an index of creators for campaign castingnot Audiense
  • Reporting on influencer spend and performance for large brand programsnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

NeoReach

  • Pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • NeoReach is delivered as a managed service with capabilities sold a la carte rather than as a self-serve subscription

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

NeoReach

On request
  • Platform$undefined/month
    • Influencer search
    • Campaign management
    • Analytics
  • Managed Services$undefined/campaign
    • Strategy
    • Execution
    • Reporting

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose NeoReach if

  • You need influencer database.
  • You work on Web, Api.
  • You also want audience demographics.
NeoReach review

Questions people ask

Is Audiense or NeoReach better?
Neither clearly leads. Audiense starts at $948/year and NeoReach at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or NeoReach?
Audiense starts at $948/year and NeoReach at On request.
Does Audiense or NeoReach run on more platforms?
Audiense runs on Web. NeoReach runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what NeoReach is typically brought in for.
What can Audiense do that NeoReach cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. NeoReach covers Influencer database, Audience demographics, Campaign management, Fraud detection. Both handle GDPR, Cloud deployment, Web support, Api support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

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